impulse

(noun)

A wish or urge, particularly a sudden one prompting action.

Related Terms

Examples of impulse in the following topics:

  • Types of Buying Decisions

    • Different types of buying decisions can involve logical, impulsive, and emotional motivations.
    • Different types of buying decisions can include logical, impulsive, and emotional motivations.
    • Consumers will often buy on emotion or impulse whereas businesses will buy based on need.
    • For consumers, large ticket items, or such as an appliance, a car, or a home, aren't impulse items.

  • Positioning Bases

    • Customers often buy on a want, rather than a need, impulse.
    • By talking to a customer's pain point, it is often possible to address the need impulse and the want impulse at the same time.

  • Point-of-Purchase Promotions

    • Point-of-sale displays are sales promotions that are placed where they can easily draw customer attention and trigger impulse buying.
    • At some point in your life, you have been motivated and stimulated to buy something on impulse: an unplanned and somewhat emotionally driven purchase.
    • What's more, 53% of these decisions are classified as impulse buying.

  • Shopping Products

    • The fact that many of our product purchases are often on impulse is evidence that these strategies work.

  • Purchase Behavior

  • Trade Allowances

    • Other trade sales promotion methods include trade contests, which are contests that reward retailers that sell the most products, and point-of-purchase displays, which are used to create the urge of "impulse" buying.

  • Objectives of a Sales Promotion

    • Besides price reduction and loyalty programs, point-of-purchase displays are a common tactic used by brands to prompt "impulse" customer purchases.

  • Distribution Intensity

    • It provides for increased sales volume, wider consumer recognition, and considerable impulse purchasing.

  • Consumer Misbehavior

    • Psychosocial motivations may include peer pressure, a desire for thrill or excitement, impulse, intoxication, or compulsion.

  • Push and Pull Strategies

    • This type of strategy works well for low value items and impulse buy items .