ethnography

Examples of ethnography in the following topics:

• Digital Surveys

• Researching Using Digital Media

• Collecting Data

  • In marketing research, an example of data collection is when a consumer goods company hires a market research company to conduct in-home ethnographies and in-store shop-alongs in an effort to collect primary research data.

• Quantitative vs. Qualitative Research

• Generating Needs

  • Different qualitative research techniques such as in-depth interviews, ethnographies, and focus group sessions permit the identification of the core market needs.