Examples of Online Research Method in the following topics:
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- Digital surveys are research tools that ask consumers questions in a virtual environment.
- These surveys are a type of Online Research Method (ORM).
- However, the online research field remains relatively new and continues to evolve.
- This method is also cheaper to use, because there are fewer costs incurred from buying paper, printing materials or paying postage.
- Describe the characteristics of digital surveys from a market research point of view
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- The field of Internet research is relatively new and evolving.
- Online research methods enable researchers to use increasingly sophisticated digital tools to collect data via the Internet.
- Thus, the practice is also referred to as Internet research, Internet science, or iScience.
- Many of these online research methods are related to existing research methodologies, but re-invent and re-think them within the scope of digital technologies, rules and media associated with the internet.
- Specific types of research methods that incorporate digital media include:
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- Sociological researchers review past work in their area of interest and include this "literature review" in the presentation of their research.
- A literature review is a logical and methodical way of organizing what has been written about a topic by scholars and researchers.
- It offers an explanation of how the researcher can contribute toward the existing body of scholarship by pursuing their own thesis or research question .
- Good literature reviews require exhaustive research.
- Online resources make this process easier, but researchers must still sift through stacks in libraries.
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- If you used an online synchronous or asynchronous interview method, you will already have a transcript or archive of the content, but will need to reliably summarize the responses to your interview questions.
- The different methods of interviewing will require different methods of follow-up to capture the content and prepare it for use.
- Online synchronous interviews use simple text chat functions that can be recorded or archived for later analysis.
- An asynchronous online interview is one where the researcher and the researched do not need to be online at the same time.
- Explain how the different interview methods influence content analysis during follow-up
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- Online polls are becoming an essential research tool for a variety of research fields, including marketing and official statistics research.
- Web polls are faster, simpler, and cheaper than many other polling methods.
- Online surveys are also less intrusive, and they suffer less from social desirability effects.
- Online survey response rates are generally low and also vary extremely.
- Web-based survey methods make the construction and delivery of questionnaire instruments relatively easy, but what is difficult to ensure is that everyone sees the questionnaire as its designer intended it to be.
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- Online sales promotions are meant to turn site visitors into consumers.
- The methods to accomplish this goal are diverse and include:
- Online sales promotions enable you to obtain measurable results.
- Online sales promotions also enable you to see what the competition is doing.
- Discuss on line sales promotion as a sales promotion method and relative to personal selling and sales promotion
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- Teaching and the case method.
- Educational Technology Research & Development v49 (3) p. 71-86
- Case methods in teacher education.
- In Graddy, Duane B.( 2001) Cognitive flexibility theory as a pedagogy for web-based course design, Teaching Online in Higher Education Online Conference, Indiana University-Purdue University Fort Wayne.
- Army Research Institute for the Behavioral and Social Sciences.
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- As students become comfortable with managing an online portfolio, they can expand these skills to learn how to navigate websites and conduct research in a critical way.
- For instance, a teacher can task a student with creating an online portfolio that showcases their research and analysis on a particular topic or that records their reactions and thoughts about a particular topic, which can foster a deeper engagement with the material.
- Online portfolios are accessible to students at all levels of learning.
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- Before you start your research, have an objective in mind.
- If you are doing an academic research paper on The Great Gatsby, then you can quote the book as a source.
- In many fields, particularly research-based fields, the most recent sources will be best.
- The more you practice, the sooner you will become a researching professional.
- Use the ADAM method to analyze an online resource and decide whether or not it is reliable and usable in an academic context
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- Advertising professionals create concepts and communications of these concepts for evaluation by consumers, on the basis of consumer surveys and other market research, or on the basis of their own experience as to which concepts they believe represent product ideas that are worthwhile in the consumer market.
- One such method is conjoint analysis and another is choice modeling.
- Since the arrival of these methods, market researchers have been able to make better, more accurate, suggestions to their clients regarding the decision to move forward, revise, or start over with a product concept.
- Online choice modeling, for example, can produce detailed econometric models of demand for various attributes of the new product such as feature, packaging and price.
- Using focus groups to generate user feedback is one method of going about concept testing.