ethics

Examples of ethics in the following topics:

• Business Ethics in B2B

  • Ethics refers to the moral principles that guide decision-making and strategy.
  • Businesses that adopt an ethical stance gain from numerous advantages, including:
  • Marketing ethics is the area of applied ethics that deals with the moral principles behind the operation and regulation of marketing.
  • When companies create high ethical standards upon which to approach marketing they are participating in ethical marketing.
  • List the pitfalls B2B companies face when ignoring ethics in market research and target marketing, and the advantages to incorporating ethics

• Cultural Values

  • Whether doing business abroad or locally, marketers must understand the cultures that govern customers' buying habits and ethical norms.
  • Ethics is generally referred to as the set of moral principles or values that guide behavior.
  • There is a general recognition that many, if not most, business decisions involve some ethical judgement.
  • Having a corporate ethics policy also seems to facilitate the process of recovery after an ethical scandal—although firms may wish otherwise, unethical acts do occur and do not often go unnoticed (see and ).
  • While ethics deal with the relationship between buyer and seller, there are also instances when the activities of marketing influence society as a whole.

• Social Responsibility and Welfare of Customers

  • Today, many of the ethical issues arising from consumer health and safety concerns have led to practices that prevent or reduce the frequency of unethical behavior in companies.
  • Organizations are expected to have a "code of conduct" or set of ethical policies that help guide employees, partners and suppliers in safe, legal, and fair business practices.
  • Though organizations establish corporate ethics policies to facilitate the process of recovery in the case of an ethical scandal, it also serves to promote ethical standards throughout the organization.

• Problems with Packaging

  • Unfortunately, ethics play a large role in the problems with packaging and labeling.
  • Many of the ethical issues are related to the environment, labels, graphics, and safety.
  • Discuss the ethical issues that commonly arise in product packaging and labeling

• Are Global Corporations Beneficial?

  • Ethics: Arguably the most substantial of the challenges faced by MNCs, ethics have historically played a dramatic role in the success or failure of global players.
  • Maintaining the highest ethical standards while operating in developing countries is an important consideration for all MNCs.
  • Through effectively maintaining ethics and a strong public image, companies should create strategic business units with strong international leadership in order to capture value in a constantly expanding global market.

• Scanning and Analysis

  • Marketing managers are confronted with many environmental concerns, such as those posed by technology, customers and competitors, ethics and law, the economy, politics, demographics, and social trends.

• Monitoring Competition

  • Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage which is illegal.

• Influence on the Entire Supply Chain

  • Sustainability represents a company's social, ethical, cultural, and health (SECH) footprint on the surrounding communities where it makes products and conducts business.

• Product Quality

  • These include defining quality in operational terms, understanding the costs and benefits of quality, recognizing the consequences of poor quality and recognizing the need for ethical behavior.

• Applicable Legislation

  • These laws, agencies, policies, and behavioral norms are established to ensure that marketers compete legally and ethically in their efforts to provide want- and need-satisfying products and services.