Examples of conjoint analysis in the following topics:
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- Various research methods are used to determine price elasticity, including test markets, analysis of historical sales data, and conjoint analysis.
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- One such method is conjoint analysis and another is choice modeling.
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- The situation analysis consists of several methods of analysis: The 5Cs, SWOT and Porter's five forces analyses.
- Customer analysis can be vast and complicated.
- An analysis on the climate is also known as the PEST analysis.
- Porter five forces analysis is a framework for industry analysis and business strategy development.
- A SWOT analysis can be a useful tool in conducting a situational analysis.
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- In statistical applications, some people divide data analysis into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA).
- All are varieties of data analysis.
- Types of data analysis outputs: heat map, bar plots, scatter plots.
- Researchers can set up a debriefing meeting to review the analysis.
- Summarize the characteristics of data preparation and methodology of data analysis
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- The first step in the business analysis process is to examine the projected demand for the product.
- A complete cost appraisal is also necessary as part of the business analysis.
- Based on these costs, the business analysis stage will estimate the likely selling price.
- Financial ratio analysis allows an observer to put the data provided by a company in context.
- Demonstrate knowledge of the components included in the business analysis stage of product development
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- One approach is the PEST analysis.
- Of the four categories explored in the PEST analysis, the company has the least control over economic factors.
- Two more factors, the environmental and legal factor, are defined within the PESTEL analysis (or PESTLE analysis).
- The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis.
- The six environmental factors of the PESTEL analysis are the following:
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- Pricing decisions tend to heavily involve analysis regarding marginal contributions to revenues and costs.
- Pricing decisions tend to heavily involve analysis regarding marginal contributions to revenues and costs.
- In the marginal analysis of pricing decisions, if marginal revenue is greater than marginal cost at some level of output, marginal profit is positive and thus a greater quantity should be produced.
- This series of cost curves shows the implementation of profit maximization using marginal analysis.
- Identify the characteristics of a marginal price analysis relative to pricing decision making
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- In the linear Cost-Volume-Profit Analysis model, the break-even point - in terms of Unit Sales (X) - can be directly computed in terms of Total Revenue (TR) and Total Costs (TC) as: where TFC is Total Fixed Costs, P is Unit Sale Price, and V is Unit Variable Cost.
- In terms of pricing decisions, break-even analysis can give a company a benchmark quantity of goods to be sold.
- Some limitations of break-even analysis include:
- It is only a supply side (i.e. costs only) analysis, as it tells you nothing about what sales are actually likely to be for the product at these various prices.
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- Competitive Intelligence (CI) is a hybrid process of marketing research and strategic analysis that can give companies a competitive advantage.
- Although the term CI is also considered synonymous with competitor analysis, competitive intelligence extends beyond analyzing competitors.
- In essence, CI is a hybrid process of marketing research and strategic analysis that ultimately seeks to provide companies and their products with a competitive advantage in the marketplace.