communication

Examples of communication in the following topics:

• The Communication Process

  • Likewise, integrated marketing communications uses this communications process to persuade target audiences to listen and act on marketing messages.
  • Our ability to receive, communicate, and process information from other communicators and outside stimuli enables us to perceive the advertising and promotional messages central to integrated marketing communications.
  • The nature of the role directly affects the nature of communication.
  • Communication theory points to the fact that each communicator is composed of a series of subsystems.
  • The input subsystem permits the communicator to receive messages and stimulus from external sources as well as from other communicators.

• Introduction to Integrated Marketing Communications

  • Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts.
  • Prior to the emergence of integrated marketing communications during the 1990s, mass communications—the practice of relaying information to large segments of the population through television, radio, and other media—dominated marketing.
  • a shift from mass media advertising to multiple forms of communication
  • One of the major benefits of integrated marketing communications is that marketers can clearly and effectively communicate their brand's story and messaging across several communication channels to create brand awareness.
  • Discuss factors that have prompted the shift from mass communications to integrated marketing communications

• Relationship Building with Various Stakeholders

  • The key to building a strong stakeholder relationship is communicating effectively with all stakeholders.
  • A participant in a community mobilization effort representing a particular segment of society.
  • Marketing communication can be divided into two flows directed at different target audiences.
  • This necessitates different yet compatible communication strategies.
  • This necessitates different yet compatible communication strategies.

• Consumer Perception of Communication

  • Organizations must keep in mind both the internal and external factors that influence audience perception during the communications process.
  • Identifying and analyzing how consumers access marketing communications reveals their preferences in receiving information.
  • Considering customer preferences makes communications more effective and more economical.
  • In the age of the Internet and digital communications, brands must carefully consider the timing and context of messages from consumers' point of view.
  • Explain why managing consumer perception is integral to successful marketing communications

• Setting Goals

  • The ultimate goal of IMC is to unite all aspects of marketing communications so they work together seamlessly and harmoniously.
  • Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer.
  • The ultimate goal is to make all aspects of marketing communication--advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media--work together as a unified force, rather than in isolation.
  • The cost effectiveness of mass media due to fragmentation has forced integrated marketing communications to the forefront of modern marketing.
  • Instead they can be understood by seeing how all aspects of their communications ecosystem work together and in particular how communications are personalized for each customer and react in real time.

• Careers in Marketing

  • The marketing field provides a wide range of careers for professionals in brand management, PR, and communications.
  • The marketing field provides a wide range of careers for aspiring professionals in areas such as brand management, public relations, and communications.
  • Field marketing is historically thought of as a one-way communication tool.
  • Brand manager roles touch all areas of marketing, including advertising, design, public relations, internal and external communications, and customer service.
  • Other marketing roles commonly found in organizations include marketing communications managers, marketing analysts, marketing and sales assistants, marketing writers, and internal communications specialists.

• Researching Using Digital Media

  • Market research is increasingly making use of developments in Web 2.0 technologies and online communities.
  • Although the open and collaborative nature of content communities offer opportunities for research, companies also utilize private online communities focused on individual brands or customer segments.
  • These private communities can engage customer groups or target consumers who might be difficult to reach using traditional offline tactics.
  • Brands also benefit from online communities by having them on-hand to respond to questions, test hypotheses and observe trials in real-time.

• Social Media Marketing Communications

  • Social media serves as a cost-effective communication channel for promoting brands to target audiences.
  • Likewise, integrated marketing communications is increasingly incorporating social media into the promotional mix to reach consumers on the web and on mobile devices.
  • This engagement process is fundamental to successfully integrating social media into a company's marketing communications strategy.
  • Social networking sites such as Facebook can serve as lead generators for marketing communications campaigns.
  • Discuss how social media increases brand awareness and customer engagement in integrated marketing communications

• Public Relations

  • Simply put, public relations manages communication between an organization and the public.
  • It is communicated through the media in the form of publicity events, speaking opportunities, press releases including video and audio news releases, newsletters, blogs, social media, press kits, and outbound communication to members of the press.
  • Identify and effectively communicate varying points of view and needs to well-defined targets
  • Communication with an internal as well as external public is essential and has become commonplace with the explosion of one-to-one communication through new technology.

• Defining Promotion

  • As a key marketing element, promotion comprises communications tactics used to educate consumers, increase demand, and differentiate brands.
  • These communication tools serve as tactics within the promotional plan to accomplish objectives such as:
  • Increased market segmentation, information technologies, and digital communications have created new ways for promoting products across different media.
  • These promotional tools are even more effective when built into an integrated marketing communication strategy, since all communications work together simultaneously to multiply consumers' exposure to brand messaging.