brand awareness

Examples of brand awareness in the following topics:

• Consumer Awareness

  • Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
  • Product awareness can consist of consumer knowledge of brand benefits, features, slogan, tag lines and other brand messaging elements.
  • Two components comprise brand awareness: brand recall and the consumer recognition of the brand.
  • Brand awareness is an essential part of brand development, helping brands stand out from competitors.
  • Discuss the impact on consumer awareness as it relates to brand awareness and a company's profitability

• Marketing Performance Metrics

  • Marketing metrics have different elements of measurement, including net sales billed, number of product or design registrations, and brand surveys to measure brand awareness.
  • By collecting and analyzing marketing metrics, brands can build their marketing performance in the following ways:
  • More accurately assessing company marketing assets such as brand equity and its level of effectiveness among target audiences
  • In a similar way, long-term ROMI can be used to determine other less tangible aspects of marketing effectiveness such as increased brand awareness or consumer motives.
  • For example, a marketing campaign may aim to change the perception of a brand.

• Careers in Marketing

  • The marketing field provides a wide range of careers for professionals in brand management, PR, and communications.
  • —also hire marketing professionals to promote activities and develop brand messaging for their stakeholders.
  • Jobs in marketing reflect the diverse marketing mix and the array of business tools used to address customer concerns and increase brand awareness.
  • Brand managers develop and promote a brand's image, experience, and promise to consumers and customers.
  • Marketing professionals develop, execute, and monitor activities that increase brand awareness and customer sales.

• Setting Goals

  • Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer.
  • Customers are presented with a similar tone and style that reinforce the brand's core message.
  • Increasingly the strategies of brands cannot be understood by looking solely at their advertising.
  • In addition to considering recent market, consumer and technological shifts, brands must assess their marketing budget and target audience when setting IMC goals.
  • Integrated marketing communications can be used to develop brand awareness, increase consumer demand and change beliefs towards a product.

• Brand Equity

  • Brand equity is the value of a brand that is well-known and conjures positive associations, which helps it remain relevant and competitive.
  • This is why brand equity is oftentimes directly correlated with a brand's profitability.
  • This is why brand equity is oftentimes directly correlated with a brand's profitability.
  • Knowledge: Consumers' awareness of the brand and understanding of what it represents
  • Under this approach, the brands with the highest levels of awareness and most favorable and unique associations are considered high equity brands.

• Social Media Marketing Communications

  • Social media serves as a cost-effective communication channel for promoting brands to target audiences.
  • Powerful brands like Coca-Cola and McDonald's boast Facebook pages with millions of fans.
  • A brand's corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source as opposed to from the brand or company itself.
  • Organizations can use social media to cost-effectively increase communications across the promotional mix, fostering brand awareness and, often, improved customer service.
  • Discuss how social media increases brand awareness and customer engagement in integrated marketing communications

• Branding

  • A concept brand is a brand associated with an abstract concept like breast cancer awareness or environmentalism.
  • A commodity brand is a brand associated with a commodity.
  • " is an example of a commodity brand.
  • A brand which is widely known in the marketplace acquires brand recognition.
  • This is in contrast to the brand image, a customer's mental picture of a brand.

• Brands and Brand Lines

  • Another form of brand extension is a licensed brand extension.
  • What is the Purpose of a Brand Line or Brand Extension?
  • It increases awareness of the brand name and increases profitability from offerings in more than one product category.
  • Also, launching a new product is time consuming and requires a generous budget to create awareness and to promote a product's benefits.
  • Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity.

• Defining Campaign Objectives

  • You may market a certain brand of bottled water.
  • The lower level objectives such as awareness, knowledge or comprehension are accomplished first.
  • Consumers must become aware of the brand.
  • Thus, the brand name needs to be made focal to get consumers to become aware.
  • The target audience might have product awareness but not know much more, so this stage involves creating brand knowledge.

• Promotional Methods

  • B2B marketers use industry or trade publications, trade shows, private events, and social media to generate awareness about their products and services.
  • Since B2B customers are other companies and organizations, B2B brands avoid mass market broadcasts.
  • B2B companies also ensure their brands are represented at industry events where potential customers meet B2B sellers.
  • Relationship building is a key aspect in B2B marketing, as brand loyalty and commitment tend to be higher among business customers compared to consumers.
  • Social media is fast becoming a promotional tool used to position B2B brands in the digital sphere.