behavioral targeting

Examples of behavioral targeting in the following topics:

• Online Consumer Behavior

  • The integration will soon expand since Google intends to offer behavioral targeting or interest-based advertising.
  • Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics, or contextual web page content.
  • Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics, or contextual web page content.
  • While behavioral targeting is not new and many companies are using it, companies like Google tried to alleviate the worries about profiling users.
  • Explain the relationship between behavioral targeting and online consumer behavior, and how behavioral marketing influences online advertising

• Social Behavior of Consumers

  • Brands commonly use behavioral targeting techniques to market to consumers based on their online behavior.
  • However, when behavioral targeting is done without the knowledge of users, it may be considered a breach of browser security and even illegal depending on country privacy, data protection and consumer protection laws.
  • Again, this behavioral data can be combined with known demographic data and a visitor's past purchase history in order to produce a greater degree of data points that can be used for targeting.
  • Self-learning onsite behavioral targeting systems will monitor visitor response to site content and learn what is most likely to generate a desired conversion event (i.e. consumer purchase).
  • Behavioral targeting can also be used to serve many advertisements across many different sites based on the likely demographic makeup of internet users.

• Target Market Characteristics

  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The behavioral target market focuses on occasions and degree of loyalty.
  • Determining a target market approach to sales has many benefits.
  • A geographic target market can include a city, state, or country.

• Types of Internet Advertising

  • Display advertising uses demographic and geographic targeting – capturing users' cookie and browser history to determine demographics, location, and interests – to target appropriate ads to those browsers.
  • In addition to contextual targeting, online advertising is targeted based on a user's online behavior.
  • This practice is known as behavioral targeting.
  • Some SEO strategies include link building, optimization of onsite content with targeted keywords, optimization of meta descriptions with targeted keywords, and optimization of blog content with targeted keywords.
  • Local SEO involves creating content that targets a particular geographical demographic.

• Identifying the Target Market

  • In marketing and advertising, a target audience is a specific group of people within the target market at which a marketing message is aimed at.
  • Identify clusters of similar needs - Demographics, lifestyle, usage behavior and pattern is used to differentiate between segments.
  • In marketing and advertising, a target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.
  • Discovering the appropriate target market(s) and determining the target audience is one of the most important activities in marketing management.
  • A well-defined target market is the first element to a marketing strategy.

• Roles

  • Consumers have different roles in purchasing products and services, and these roles can influence their buying behavior.
  • Here, a role is defined as the expected behavior of an individual in a society.These roles can be as part of the consumer's family, employment, or social status, among other things.
  • A marketer often targets influencers rather than the entire target market, because these influencers can alter the behavior of other people.
  • Marketers often create a "persona" for their products and services in order to represent the different user types in a target market.
  • For example, "soccer mom" might be the target market for minivans.

• Culture

  • Values are general statements that guide behavior and influence beliefs.
  • Each of these subcultures will have specific influences on consumer behavior.
  • Culture is considered an external factor in influencing consumer behavior.
  • Marketing strategies should reflect the culture that is being targeted.
  • The strategy should show the product or service as reinforcing the beliefs, values and customs of the targeted culture.

• Purchase Behavior

  • Business-to-business or B2B marketing targets markets where the end users or customers are the purchasers of goods and services.
  • Notable differences exist in the purchase behavior of B2B versus consumer marketing due to the length and complexity of B2B transactions.
  • Predicting customer purchase behavior also allows B2B companies to segment industrial markets.
  • Additionally, measuring strategic data relevant to the buyer's target audience and overall marketing strategy is challenging due to the long and complicated progress of doing B2B transactions.
  • Identify the unique characteristics of B2B purchase behavior and how it influences B2B marketing tactics

• Social Classes

  • A major influence on one's purchasing habits and consumer behavior is the social class in which one finds him or herself.
  • Social class is considered an external influence on consumer behavior because it is not a function of feelings or knowledge.
  • Marketers must be very aware of the social class of their target market.
  • If a marketer wishes to target efforts toward the upper classes, then the market offering must be designed to meet their expectations in terms of quality, service, and atmosphere.

• Family

  • A consumer's family is one of the most significant factors because a family helps shape an individual's attitudes and behaviors .
  • One way to understand the family's impact on consumer behavior is to identify the decision maker for a purchase.
  • Another aspect of understanding the impact of families on buying behavior is the family life cycle.
  • Consumer behavior and purchasing is different in each of these stages.
  • Understanding the family life cycle is beneficial for marketers because it helps in defining target customers.