psychographics

Examples of psychographics in the following topics:

• Target Market Characteristics

  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • A psychographic target market would be a market that has similar attitudes, values, or lifestyle.

• Overall Psychology of Your Audience: Values, Beliefs, Attitudes, and Needs

  • Use psychographics of values, needs, attitudes, and beliefs to develop an audience profile and to tailor the speech's specific message.
  • The demographics of the audience gives the speaker one type of picture based on variables such as age, gender, sexual orientation, religion, culture, race, and ethnicity; however, there is another equally important picture based on the overall psychological make-up of the audience, or the psychographics of the audience.
  • Psychographics can be used to describe and develop a profile of the individuals in a given audience.
  • Speakers can also use psychographics to select an audience that meets a certain profile, and then tailor a message specifically to that profile.

• The Target Market

  • Psychographic – Compared to the previous two, this is a bit more complex.
  • Psychographic targeting revolves around attitudes, religion, lifestyle, and values.

• Developing a Market Segmentation

  • In psychographic segmentation, consumers are divided according to their lifestyle, personality, values, and social class.
  • Foreigners within the same demographic group can exhibit very different psychographic profiles.

• Social Behavior of Consumers

  • However, consumer behavior is also influenced by internal conditions such as demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.
  • Similarly, psychographics are often used that offer insight into the lifestyle and personality traits of buyers.

• Marketing Data Types

  • Psychographics is the science of using psychology and demographics to better understand consumers.
  • Psychographic segmentation: consumer are divided according to their lifestyle, personality, values.
  • Aliens within the same demographic group can exhibit very different psychographic profiles.Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services.

• Motivation

  • Internal conditions: demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings

• Identifying the Target Market

• Understanding The Consumer + The Planning Process

  • Psychographic characteristics – Consumer preferences, values, and feelings that motivate their choices, behaviors, and habits.
  • Even though human beings are diverse and every individual is unique, we can actually classify them, with relative accuracy, by segmenting people into demographic and psychographic categories.

• Ansoff Opportunity Matrix

  • New users can be defined as: new geographic, demographic, institutional, or psychographic segments.