attitude

(noun)

an expression of favor or disfavor toward a person, place, thing, or event (the attitude object). Prominent psychologist Gordon Allport once described attitudes "the most distinctive and indispensable concept in contemporary social psychology. "

Related Terms

Examples of attitude in the following topics:

  • Attitude

    • Attitude is one of Carl Jung's 57 definitions in Chapter XI of Psychological Types.
    • Attitudes can be difficult to measure because attitudes are a hypothetical construct that cannot be observed directly.
    • Attitudes can be changed through persuasion in response to communication.
    • Sometimes presenting both sides of a story is useful to help change attitudes.
    • Carl Jung developed a definition of attitude as it relates to the field of Psychology.

  • Recruiting and Selecting Salespeople

    • Some companies, such as Southwest Airlines, prioritize attitude over skill when recruiting.
    • This is because they believe skills can be taught, but attitude cannot be changed.
    • Attitude is especially important in sales jobs, as salespeople are often the first and only point of contact between the company and the customer.
    • There are some companies, such as Southwest Airlines, based out of the United States, who hire primarily based on attitude because they espouse the philosophy that you hire for attitude, train for skill.
    • We can't change attitude. " Attitude and personality is especially important for sales positions, as they are often a customer's first and only point of contact with the company.

  • Perception

    • Other variables included in this consumer process include: motivation, learning, attitude, personality, and lifestyle.
    • They do so because of their attitudes, beliefs, usage preferences and habits, conditioning, etc."
    • This fact has repercussions within the field of advertising research because any post-advertising analysis that examines the differences in attitudes or buying behavior among those aware versus those unaware of advertising is flawed unless pre-existing differences are controlled for.

  • Lifestyle

    • In sociology, a lifestyle typically reflects an individual's attitudes, values, or world view.
    • The buyer's "black box" contains the buyer characteristics (e.g., attitudes, motivation, perception, lifestyle, personality, and knowledge) and the decision process (e.g., problem recognition, information research, alternative evaluation, purchase decision, and post-purchase behavior) which determine the buyer's response (e.g., product choice, brand choice, dealer choice, purchase timing, and purchase amount).

  • Motivation

    • Internal conditions: demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings
    • An individual's motivation, perception, attitude, and beliefs are considered psychological factors.

  • Approach

    • How you approach a sales pitch in terms of attitude, prospect knowledge, and customized product will determine your success.

  • Stimulating Demand

    • Lifestyle has been generally defined as the attitudes, interests, and opinions of the potential customer.
    • Such variables as interests in hunting, attitudes toward gender equality, and opinions on the importance of stylish clothing can be used to better understand consumer behavior.

  • Learning

    • Learning is considered to have a psychological influence on consumer behavior, along with motivation and personality, perception, values, beliefs and attitudes and lifestyle.
    • Learning is considered to have a psychological influence on consumer behavior, along with motivation and personality, perception, values, beliefs, and attitudes and lifestyle.

  • Determining Segmentation Variable(s)

    • Attitudes of prospective buyers towards certain products influence their subsequent purchase of them.
    • If people with similar attitudes can be isolated, they represent an important psychological segment.
    • Research reveals vast amounts of information concerning attitudes toward product categories and user and non-user characteristics, which marketers can use in targeting their products.

  • Social Behavior of Consumers

    • However, consumer behavior is also influenced by internal conditions such as demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.
    • Psychological factors include an individual's motivation, perception, attitude and beliefs, while personal factors include income level, personality, age, occupation and lifestyle.
    • This might be due to a difference in male and female attitudes towards new technology.