Affiliate Programs

(noun)

Affiliate programs transform site visitors to business partners by offering rewards for referral business.

Related Terms

Examples of Affiliate Programs in the following topics:

  • Online Sales Promotion

    • Affiliate programs transform site visitors to business partners by offering rewards for referral business.

  • Types of Internet Advertising

    • Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of publishers, who are only paid media fees when the advertiser receives web traffic.

  • Loyalty Marketing

    • To the general public, many airline miles programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty marketing programs.
    • In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with, or replaced, "customer loyalty marketing. " To the general public, many airline miles programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty marketing programs.
    • On May 1, 1981 American Airlines launched the first full-scale loyalty marketing program of the modern era with the AAdvantage frequent flyer program.
    • Within a few years, dozens of travel industry companies launched similar programs.
    • Discuss the basis, use and impact of loyalty programs as a personal selling and sales promotion tool

  • Training Programs

    • Effective training programs includes group role-playing.
    • Explain how training programs are used to measure the impacts of personal selling

  • Measuring Effectiveness of Public Relations Efforts

    • Before any public relations program can be properly evaluated, it is important to clearly establish a set of measurable objectives.
    • Public relations personnel and management should agree upfront on the criteria that will be used to evaluate success in attaining objectives, rather than waiting until the end of the program to determine how it will be evaluated.
    • What unforeseen circumstances affected the success of the program or activity?

  • Brand Loyalty

    • Some fairly well-known examples of brand loyalty promotions include: My Coke Rewards, Pepsi Stuff, and the Marriott Rewards loyalty programs.
    • By creating promotions and loyalty programs that encourage the consumer to take some sort of action, companies are building brand loyalty by offering more than just an advertisement.
    • Below are some of the most popular Loyalty Programs that are currently being used by major companies as a means of engaging their customers beyond traditional advertising.
    • Online points programs – earn prizes for incremental purchase behavior (e.g., JetBlue's TrueBlue and American Airlines's AAdvantage frequet flyer programs)
    • My Coke Rewards, Pepsi Stuff, and the Marriott Rewards loyalty programs

  • Coupons

    • Due to this fact, almost half of all retailers say that they use some type of coupon program.
    • Coupon programs offer a host of benefits.
    • The idea behind a coupon program isn't simply to get consumers to buy your product.
    • Well-designed coupon programs accomplish that goal.
    • A reduction of revenue, however, is just one of the disadvantages of a coupon program.

  • Service Marketing Management and Metrics

    • Service marketing management oversees the implementation of marketing programs, while metrics measure their effectiveness and performance.
    • This research, along with an assessment of the business' own strengths and weaknesses, go into a marketing plan used to launch future marketing programs and initiatives.
    • It is the responsibility of marketing managers--in the marketing department or elsewhere--to ensure that the execution of marketing programs achieves the desired objectives in a cost-efficient manner.
    • Marketing management therefore often makes use of various organizational control systems, such as sales forecasts, sales force and seller incentive programs, sales force management systems, and customer relationship management tools (CRM).

  • Premiums

    • The Better Crocker Promotional ExampleIn 1929, Betty Crocker began a series of sales promotions that blended premiums, coupons and a loyalty program; it issued redeemable coupons that could be traded for free flatware and other household wares.
    • In 1937, the coupons were printed on the outside of packages, and later the Betty Crocker points program produced a popular reward catalog from which customers could pick rewards using their points.
    • With it, one of the earliest loyalty programs ended a 77 year tradition.
    • One of the first loyalty marketing programs ever offered was a premium in which proof of purchase was redeemed for prizes or gifts.

  • The Many Goals of Persuasion

    • When running promotional programs, companies seek to clearly and effectively market their product's differential factor.
    • The airline industry's frequent flyer program is a successful example of loyalty marketing.
    • These programs rely on the earned loyalty of current customers to attract new loyalty from future customers.
    • However, exclusive incentive programs must strike a balance between increasing benefits for new customers over any existing loyalty plan they are currently in and keeping existing customers from moving to new plans.
    • Even after a purchase is made, companies devote sales and customer service teams to supporting customers with training and other educational programs.