Search Engine Marketing

Examples of Search Engine Marketing in the following topics:

• Types of Internet Advertising

  • Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside related search results.
  • Within the scope of Internet marketing, online advertising includes display advertising, affiliate marketing, search engine marketing (SEM), and mobile advertising.
  • Search engine marketing is a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
  • Search engine optimization (SEO) is the practice of employing various strategies to allow websites to rank highly in Search Engine Results Pages (SERPs).
  • Give examples of how brands use affiliate marketing, social network advertising, search engine marketing (SEM), and mobile advertising.

• Social Media

  • Search engine ranking, content quality, or the relevancy to search terms, backlinks and links have emerged as effective social media marketing tools.
  • They impact ranking within the search results if positioned properly.
  • The words used in website copy give exposure if they match common search words used in queries.
  • A good social media marketer researches the correct words that people type into search engines so it behooves a business to embed those words in their websites.
  • If a narrower focus is used when selecting keywords, competition within the search results drops dramatically so research using search phrase competition results, and search volume is the foundation of successful Internet marketing.

• Information Search

  • Information Search is a stage in the Consumer Decision Process during which a consumer searches for internal or external information.
  • An example of a marketer dominated personal sources is in-store advice.
  • Examples of personal sources that are marketer dominated, include sales person advice in a retail store.
  • Personal sources that are not marketer dominated include advice from friends and family.
  • Television advertising and company websites are examples of non-personal sources that are marketer dominated

• Internal Stakeholders

  • This graphic is a good illustration of the stakeholders involved in a search engine organization.

• Evaluating Material from the Internet

  • The burden of filtering truth from fiction in your Internet searches lies solely with you as the researcher.
  • The first thing to understand about using the Internet as a source of information is that search engines are biased gateways to the information you seek.
  • This bias may be driven by proprietary search algorithms dictated by corporate sponsors, ad revenue, and even politics, thus affecting the type of search results your queries will display.
  • Understand that just because you're searching for something on a popular search engine, it doesn't mean you're getting the full spectrum of available information about your search query.
  • When searching for reliable information on the Internet, there are several questions you should ask yourself with each source of information you find.

• Finding Materials on the Internet

  • While Google may dominate the search engine market, recognize that Bing, Yahoo!
  • , Ask, and AOL Search round out the top five most popular search engines in the United States.
  • Using different search engines may yield different results, so don't limit yourself to just one search engine.
  • Additionally, some search engines excel at certain types of information and searches more than others.
  • While each search engine may have specific search query shorthand, almost all major search engines function by using Boolean logic and Boolean search operators.

• Protecting the Environment

  • Engine exhaust from growing numbers of automobiles, for instance, was blamed for smog and other forms of air pollution in larger cities.
  • With market forces unable to address such problems, many environmentalists suggested that government has a moral obligation to protect the earth's fragile ecosystems -- even if doing so requires that some economic growth be sacrificed.
  • Among other things, the legislation incorporated an innovative market-based system designed to secure a substantial reduction in sulfur dioxide emissions, which produce what is known as acid rain.

• Digital Marketing Characteristics

  • Pull digital marketing is characterized by consumers actively seeking marketing content.
  • Consumers might use tactics including search engines, email newsletters, text messaging, or web feeds to search for brand information.
  • It is up to marketers to create digital content – text, images, videos, and audio – that is relevant and captivating enough to attract web visitors, increase page views, and improve search engine rankings.
  • Companies frequently use their corporate websites and blogs to build authority and credibility in their field, as well as improve their search engine optimization.
  • Major search engines such as Google often index sites based on the quality and relevancy of their content.

• Digital Marketing

  • Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
  • Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
  • Pull digital marketing is marketing in which the consumer must actively seek content—often via web searches or arrangements in which the recipient has been given permission to receive content that is sent to the consumer by email, text message, or web feed.
  • However, additional internet marketing technologies (search engine optimization) may be required to attract the desired consumer demographic.
  • This enables a marketer to benefit from both types of digital marketing .

• Sources of Information

  • Even if you're comfortable with research, a research librarian may be able to save a lot of time by helping you refine your search.
  • If you want something more specific, search for informative books about your topic and anthologies that include essays or articles about relevant issues.
  • Specialized search engines and databases make it easier to target specific information and filter out irrelevant material.
  • These services provide a variety of search criteria for finding relevant academic articles and news stories.