Social Commerce

Examples of Social Commerce in the following topics:

• Main Social Networks

  • A social networking service is an online service, platform, or site that focuses on building and reflecting social networks or social relations among people, who share common interests and/or activities.
  • A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
  • Social networks continue to grow and multiple.
  • It offers opportunity for social media measurement, social network aggregation, bookmarking, analytics, automation, media, blog marketing and validation.
  • Many social networks are beginning to incorporate e-commerce capability to their sites.

• Effects of Technology on Services

  • Pay Pal, the online payment service owned and operated by eBay clearly illustrates how technology has streamlined and improved commerce.
  • Technologies such as mobile commerce,electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, e-mail, mobile applications, social media, telephones and automated data collection systems are commonplace and the new normal for the business world.
  • Contemporary electronic commerce involves everything from ordering "digital" content for immediate online consumption, ordering conventional goods and services, and "meta" services to facilitate other types of electronic commerce.
  • Data integrity and security are very hot and pressing issues for electronic commerce.
  • Customer records management systems are used for marketing purposes, to track and measure campaigns over multiple channels such as email, search, social media, telephone and direct mail.

• Making Appropriate Changes to Product, Placement, Promotion, and Pricing

  • Social media technologies such as social networking sites, as well as digital platforms including SmartPhones and computer tablets, have changed the way users access and consumer information.
  • Both small and major brands offer e-commerce websites that allow web users to browse products and share their 'wish lists' or purchases with friends across social media websites.
  • Amazon.com, the world's largest online retailer , allows third-party merchants to advertise their goods on the company's e-commerce site.
  • Promotion is probably the marketing mix element most impacted by social media.
  • In essence, social media acts as a promotional element or communication channel used to reach customers.

• Getting started

  • The first method uses a third party such as a business development centre or a chamber of commerce to bring different entities together and propose working in unison.
  • The Chamber of Commerce in Henrietta, New York, for example, initiated an education and assistance program with the Audubon International Sustainable Communities Program to help foster energy and waste reduction programs between local government, business and the community.
  • The second approach to the creation of a network is more personal and involves the introduction of two or more like-minded businesspeople at a social gathering or a personal agreement between long-term acquaintances.

• New Federalism and State Control

  • As a policy theme, New Federalism typically involves the federal government providing block grants to the states to resolve a social issue.
  • Liebmann : "It is one of the happy incidents of the federal system that a single courageous state may, if its citizens choose, serve as a laboratory; and try novel social and economic experiments without risk to the rest of the country."
  • From 1937 to 1995, the United States Supreme Court did not void a single Act of Congress for exceeding Congress's power under the Commerce Clause of the United States Constitution.
  • They held that anything that could conceivably have even a slight impact on commerce was subject to federal regulation.
  • Discuss how the Supreme Court's understanding of the Commerce Clause shaped the New Federalism

• Blue Water Imperialism

  • The dominant 17th- and 18th-century British ideology of blue water imperialism was founded on the values of commerce and freedom—for some.
  • Blue water empire ideology also hinged on the expansion of international commerce and national wealth.
  • For most 18th-century liberals, commerce was considered to be of utmost importance, rather than territorial expansion.
  • Compared to Europe, where aristocratic families and the established church were in control, the American political culture was somewhat more open to economic, social, religious, ethnic, and geographical interests.
  • Necessary evil referred to the fear of many whites that if black slaves were emancipated, the social and economic consequences would be more harmful to American liberty than the continuation of slavery.

• Marketing Intermediaries

  • This could include distribution, marketing, sales, retail, e-commerce, web development, branding, packaging, storing, and a variety of other functions.
  • This can include social networks such as Facebook, Linkedin, Twitter and Instagram, as well as paid ad production on popular TV channels or affiliate advertising.
  • However, managing a large e-commerce team with strong web development skills (such as copy, graphic design, UX, and other e-commerce roles) can become a pricey endeavor.
  • Amazon is a great example of an e-commerce website designed to enable smaller businesses.
  • Amazon actually handles quite a bit of intermediary responsibilities (i.e. shipping, storing, and e-commerce for starters).

• A Market Society

  • During the Market Revolution in the first half of the nineteenth century, traditional modes of commerce were made obsolete by improvements in transportation, communication, and industry.
  • As American dependency on imports from Europe decreased, the importance of internal commerce increased dramatically.
  • Summarize the key social and economic transformations that accompanied the nation's movement away from small-scale subsistence farming toward agriculture and manufacturing aimed at the market

• Selling to Consumers

  • It is the second largest and the earliest form of e-commerce.
  • Online retailing transactions make up a significant share of the B2C e-commerce market.
  • Another form of e-commerce involving selling to consumers is known as consumer-to-consumer (C2C).
  • It is simply commerce between private individuals or consumers.
  • B2C e-commerce makes up a smaller portion of the market share of e-commerce compared to B2B, and appears to be shrinking in comparison.

• Caste Systems

  • Caste is an elaborate and complex social system that combines some or all elements of endogamy, hereditary transmission of occupation, social class, social identity, hierarchy, exclusion, and power.
  • Historically, the caste system in India consisted of four well known categories (Varnas): Brahmins (priests), Kshatriyas (warriors), Vaishyas (commerce), Shudras (workmen).
  • These unequal and distinct privileges were sanctioned by law or social mores, were exclusive to each distinct social subset of society, and were inherited automatically by offspring.
  • In parts of Europe, these closed social caste groups were called estates.
  • This bottom social strata with limited rights was understood to serve those with recognized social status.