social behaviors

Examples of social behaviors in the following topics:

• Social Behavior of Consumers

  • Understanding consumers' social behavior online and offline is essential to developing viable marketing communications strategies.
  • Digital and social media has spurred brands to develop research tactics that hone in on the social behavior of consumers online.
  • The advent of social networks and social media provides an easy way for people to connect on the web.
  • To monitor and measure behavior on social media sites, companies use analytical tools provided by the social media platform or external vendors.
  • Describe how social media aids the study and measurement of consumer behavior

• Social Context and Sexual Behavior

  • Social context influences sexual behavior; sexuality is expressed and understood through socialized processes.
  • Since sexuality is expressed through means learned by socialization, social context is bound to influence sexual behavior.
  • Socialization necessarily implies the inculcation of norms, or behaviors that society marks as valued.
  • Because socialization teaches members of a society how to behave, behaviors that are not specifically taught as normalized and socially acceptable are marked as deviant.
  • Thus, social context is essential when one considers potentially sexual behavior.

• Introduction to Social Psychology and Social Perception

  • Social perceptions can influence an individual's behaviors and attitudes.
  • There is a strong interest in how perceptions and thoughts, as well as social cues, affect individual behavior in this area.
  • Second, social psychology attempts to describe the influence that individual perceptions and behaviors have on the behavior of groups.
  • Third, social psychology explains the dynamics of groups as behavioral entities.
  • It involves questions about the nature of social behavior: for example, does social behavior ultimately stem from the individual, or is it largely a product of socialization, interaction, and greater social structures?

• Social Psychology

  • Social psychology studies individuals in a social context and examines how situational variables influence behavior.
  • Social psychology typically explains human behavior as a result of the interaction of mental states and immediate social situations.
  • Thus, social psychology studies individuals in a social context and how situational variables interact to influence behavior.
  • Social psychologists assert that an individual’s thoughts, feelings, and behaviors are very much influenced by social situations.
  • Essentially, people will change their behavior to align with the social situation at hand.

• Introduction

  • The term collective behavior refers to social processes and events which do not reflect existing social structure (laws, conventions, and institutions), but which emerge in a "spontaneous" way.
  • These diverse actions fall within the area sociologists call collective behavior.
  • 1) collective behavior involves limited and short-lived social interaction while groups tend to remain together longer
  • 2) collective behavior has no clear social boundaries; anyone can be a member of the collective while group membership is usually more discriminating
  • Traditionally, collective behavior in sociology includes four forms: the crowd, the public, the mass, and the social movement.

• Social Anxiety Disorder (Social Phobia)

  • When people with social anxiety disorder are unable to avoid situations that provoke anxiety, they typically perform safety behaviors: mental or behavioral acts that reduce anxiety in social situations by reducing the chance of negative social outcomes.
  • One of the most well-established risk factors for developing social anxiety disorder is behavioral inhibition (Clauss & Blackford, 2012).
  • A recent statistical review of studies demonstrated that behavioral inhibition was associated with a greater-than sevenfold increase in the risk of development of social anxiety disorder, indicating that behavioral inhibition is a major risk factor for the disorder (Clauss & Blackford, 2012).
  • The first-line treatment for social anxiety disorder is cognitive behavioral therapy (CBT), which has been shown to be effective in treating social phobias through both individual and group therapy.
  • The cognitive and behavioral components seek to change thought patterns and physical reactions to anxiety-inducing situations.

• The Behavioral-Science Approach

  • Behavioral science uses research and the scientific method to determine and understand behavior in the workplace.
  • Behavioral science draws from a number of different fields and theories, primarily those of psychology, social neuroscience, and cognitive science.
  • Behavioral science uses research and the scientific method to determine and understand behavior in the workplace.
  • This field deals with the processing of stimuli from the social environment by cognitive entities in order to engage in decision making, social judgment, and social perception.
  • Behavioral sciences also include relational sciences that deal with relationships, interaction, communication networks, associations, and relational strategies or dynamics between organisms or cognitive entities in a social system.

• Behavioral Economics: Irrational Actions

  • Behavioral economics is the study of the effects of social, cognitive, and emotional facts on the financial decisions of individuals and institutions.
  • Behavioral economics is the study of the effects of social, cognitive, and emotional factors on the economic decisions of individuals and institutions.
  • Behavioral economics has specific characteristics based on what is studied.
  • Behavioral game theory: analyzes interactive strategic decisions and behavior using the methods of game theory, experimental economics, and experimental psychology.
  • Studies interactive learning, social preferences, altruism, framing, and fairness.

• The Role of Socialization

  • Socialization prepares people for social life by teaching them a group's shared norms, values, beliefs, and behaviors.
  • The role of socialization is to acquaint individuals with the norms of a given social group or society.  
  • Socialization is also important for adults who join new social groups.
  • Broadly defined, it is the process of transferring norms, values, beliefs, and behaviors to future group members.
  • The term "socialization" refers to a general process, but socialization always takes place in specific contexts.

• Child Socialization

  • Primary and secondary socialization are two forms of socialization that are particularly important for children.
  • For example if a child saw his or her mother expressing a discriminatory opinion about a minority group, then that child may think this behavior is acceptable and could continue to have this opinion about minority groups.
  • Secondary socialization refers to the process of learning what is the appropriate behavior as a member of a smaller group within the larger society.
  • Basically, it is the behavioral patterns reinforced by socializing agents of society.
  • Schools require very different behavior from the home, and children must act according to new rules.