research

Examples of research in the following topics:

• Plan the Research Design

  • The research design is a framework or blueprint for conducting the marketing research project.
  • Conducting exploratory research, precisely defining the variables, and designing appropriate scales to measure them are a part of the research design.
  • A research design is a framework or blueprint for conducting the marketing research project.
  • The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather data.
  • Describe the formulation of research design within the context of the marketing research process

• Primary Market Research

  • Primary research consists of the collection of original primary data.
  • The term primary research is widely used in academic research, market research and competitive intelligence.
  • Addresses specific research issues as the researcher controls the search design to fit their needs
  • Compared to secondary research, primary data may be very expensive in preparing and carrying out the research.
  • All research, whether primary or secondary, depends eventually on the collection of primary research data.

• Conducting Research

  • How you conduct research depends upon the topic you are researching.
  • Basic research is meant to increase your general knowledge about a subject.
  • Sometimes, though, you have a more specific goal that requires special research practices.
  • Applied research is used to solve practical problems.
  • The specialized manuscripts stored here are for special or unusual research purposes.

• Researching Using Digital Media

  • The field of Internet research is relatively new and evolving.
  • Online research methods enable researchers to use increasingly sophisticated digital tools to collect data via the Internet.
  • Thus, the practice is also referred to as Internet research, Internet science, or iScience.
  • Many of these online research methods are related to existing research methodologies, but re-invent and re-think them within the scope of digital technologies, rules and media associated with the internet.
  • Specific types of research methods that incorporate digital media include:

• Experimental Research

• Step 1: Researching

• Primary and Secondary Research

• Defining Objectives and Formulating Problems

  • Defining the problem and research objectives is the first step involved in the marketing research process.
  • While research is always influenced by the researcher's research philosophy, it should be free from the personal or political biases of the researcher or the management.
  • Define the problem and research objectives.
  • There are three types of objectives that can be deployed in marketing research:
  • Outline objectives and problems as part of the marketing research process

• Descriptive Research

  • Research studies that do not test specific relationships between variables are called descriptive studies.
  • Descriptive research is distinct from correlational research, in which psychologists formally test whether a relationship exists between two or more variables.
  • Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences about how these conditions affect behavior.
  • Correlational and experimental research both typically use hypothesis testing, whereas descriptive research does not.
  • Descriptive research can be used to gain a vast, if often inconclusive, amount of information.

• Researching Consumer Markets

  • An example of the government researching consumer markets is the US Census.
  • Advertising research is a specialized form of marketing research conducted to improve the efficacy of advertising.
  • Primary research is conducted from scratch.
  • Secondary research already exists since it has been collected for other purposes.
  • Secondary research costs far less than primary research, but seldom comes in a form that exactly meets the needs of the researcher.