reach

(noun)

Measurement of the size of the audience to whom you will communicate.

Related Terms

Examples of reach in the following topics:

  • Reach

    • The routine Network>Centrality>Reach Centrality calculates some useful measures of how close each actor is to all others.
    • An index of the "reach distance" from each ego to (or from) all others is calculated.
    • The reach closeness sum becomes less as actors are two steps, three steps, and so on (weights of 1/2, 1/3, etc.).
    • These scores are then expressed in "normed" form by dividing by the largest observed reach value.
    • The last table shows what proportions of others can reach ego at one, two, and three steps.

  • Measuring Impact with Metrics

    • Reach is a measurement of the size of the audience to whom you will communicate.
    • Cost per Thousand (CPM) is the cost to reach 1,000 people or households.
    • Cost per Point (CPP) is the cost to reach one percent of the audience.
    • Reach can be calculated indirectly as: reach = GRPs / average frequency.
    • When faced with decisions of reach vs. frequency, this rule of thumb is helpful to remember: Reach without Frequency = Wasted Money

  • The Importance of Stories

    • Because human life is narratively rooted, incorporating story telling into public speaking can be a powerful way of reaching your audience.
    • Because human life is narratively rooted, incorporating story telling into public speaking can be a powerful way of reaching your audience.

  • Benefits and Risks of Operating Leverage

    • The use of operating leverage can multiply profits when a given break-even point is reached, but it can intensify losses when it is not.
    • Therefore, once a certain break-even point is reached, the contribution that sales make to profits is much higher than it would be if a greater portion of the costs were variable.
    • Just as the use of operating leverage can lead to greater profits, if a company is able to reach a given, break-even point, so too can the use of leverage drastically multiply losses if that point is not reached.

  • Global Marketing and the Internet

    • The internet has allowed marketers to benefit from reduced geographic and time constraints, and reach consumers in various new ways.
    • This same immediacy applies to global marketing, as it allows brands to reach consumers in various ways and offer a wide range of products and services simultaneously.
    • The scope and reach of the Internet is especially beneficial for companies looking to deliver public relations, advertising, and sales messaging consistently across a broad and diverse audience.
    • The costs of traditional media (television, radio, print and billboard advertising) limit this kind of reach to multinational markets.
    • For example, social networking websites and personalization features can offer valuable information for global marketers looking to access hard-to-reach and overseas markets.

  • Techniques for Reaching a Group Consensus

    • Reaching consensus typically requires identifying and addressing the underlying concerns of group members.
    • Consensus decision making aims to reach agreement through collaboration, cooperation, inclusivity, and participation.
    • This diagram shows a process of steps through which consensus can be reached, by starting with concerns that are raised, moving to a discussion, then a proposal, and then further testing for consensus.

  • Signal Summation

    • Signal summation occurs when impulses add together to reach the threshold of excitation to fire a neuron.
    • The net change in postsynaptic membrane voltage determines whether the postsynaptic cell has reached its threshold of excitation needed to fire an action potential.
    • If the EPSPs are strong enough to overcome the IPSPs and reach the threshold of excitation, the neuron will fire.

  • Adiabatic Processes

    • According to the third law, the reason that T=0 cannot be reached is explained as follows: Suppose the temperature of a substance can be reduced in an isentropic process by changing the parameter X from X2 to X1.
    • Assuming an entropy difference at absolute zero, T=0 could be reached in a finite number of steps.
    • Left side: Absolute zero can be reached in a finite number of steps if S(T=0,X1)≠S(T=0, X2).

  • Velocity and Duration of Muscle Contraction

    • In a twitch contraction, a short burst of stimulation causes the muscle to contract, but the duration is so brief that the muscle begins relaxing before reaching peak force.
    • If the stimulation is long enough, the muscle reaches peak force and plateaus at this level, resulting in a tetanic contraction.
    • Though they have high velocity, they begin resting before reaching peak force.
    • Tetanic contractions, which are long in duration, reach peak force and plateau.

  • Reaction Quotients

    • If Q < Keq, the reaction will move to the right (in the forward direction) in order to reach equilibrium.
    • If Q > Keq, the reaction will move to the left (in the reverse direction) in order to reach equilibrium.
    • However, most reactions will generally reach equilibrium in a finite period of time.
    • The ball in the initial state is indicative a reaction in which Q < K; in order to reach equilibrium conditions, the reaction proceeds forward.