product line breadth

Examples of product line breadth in the following topics:

• Product Line Breadth

  • The breadth of the product mix consists of all the product lines that the company has to offer to its customers.
  • What products will be offered (i.e., the breadth and depth of the product line)?
  • The breadth of the product mix consists of all the product lines that the company has to offer to its customers.
  • You may also hear the product line breadth referred to as the product width, product assortment width, and merchandize breadth.
  • Describe the relationship between product line breadth and the product marketing mix

• Product, Placement, Promotion, and Price

  • The marketer must also consider the product mix, which includes factors such as product depth and breadth.
  • Product depth refers to the number of sub-categories of products a company offers under its broad spectrum category.
  • This broad spectrum category is also known as a product line.
  • Product breadth, on the other hand, refers to the number of product lines a company offers.
  • Marketers should consider how to position the product, how to exploit the brand, how to exploit the company's resources, and how to configure the product mix so that each product complements the other.

• Product Line Depth

  • Companies employ different strategies to expand their product line depth, which refers to the number of products in a specific product line.
  • A product line can contain one product or hundreds.
  • The number of products in a product line refer to its product line depth, while the number of separate product lines owned by a company is the product line width (or breadth) .
  • Soft drink companies tend to produce many variations of a similar product, thereby filling out their product line.
  • Describe the different tactics for implementing full-line and limited-line product strategies

• Introduction: What is Sustainability?

  • These expenses consist of the costs of short-term thinking, the problems and costs associated with waste, the spiralling cost of raw materials and resource deficits (resulting from an increasingly affluent and growing population all of whom are competing for the world's finite supply of resources), costs created or exacerbated by poorly designed products and production processes, the costs of climate change (e.g. property damage and crop failure), and the costs of unemployment and underemployment – to name just a few (in 1994, British business consultant John Elkington condensed these areas into three categories and referred to them as the ‘triple bottom line': the financial, environmental and human aspects of business).
  • Preparation – accepting the breadth and depth of sustainability (e.g. particularly the financial implications) and understanding that sustainability is not solely about the environment or being independent.
  • Place – the buildings and places where work is performed and/or products are sold.
  • Production – the physical, mechanical, biological, and chemical processes used to transform raw materials into products or services – as well as the transportation of raw materials and finished goods.
  • If you wish to go beyond the pages of this publication, you are welcome to download the free books, videos and other teaching and learning materials available on the website of the Center for Industrial Productivity and Sustainability (www.cipsfoundation.com) and the website of the Product-Life Institute (www.product-life.org), Europe's oldest sustainability-based think-tank and consultancy.

• Product Line

  • Product lining is the marketing strategy of offering several related products for sale as individual units.
  • Product lining is the marketing strategy of offering several related products for sale as individual units.
  • A product line can comprise related products of various sizes, types, colors, qualities, or prices.
  • Line consistency refers to how closely related the products that make up the line are.
  • The total number of products sold in all lines is referred to as length of product mix.

• Brands and Brand Lines

  • Brand line is a marketing term used to describe all the products sold under a single brand name.
  • Brand line is a marketing term used to describe all the products sold under a single brand name.
  • More than half of all new products introduced each year are brand line extensions.
  • A company introduces a brand line extension (also referred to as product line extension) by using an established product's brand name to launch a new or slightly different item which may or may not be in the same product category.
  • Additionally, there is potential for intra-firm competition between the parent product and the line extension or between two or more line extensions.

• Treaty of Paris

  • French territories on the continent of America; it is agreed, that, for the future, the confines between the dominions of his Britannick Majesty and those of his Most Christian Majesty, in that part of the world, shall be fixed irrevocably by a line drawn along the middle of the River Mississippi, from its source to the river Iberville, and from thence, by a line drawn along the middle of this river, and the lakes Maurepas and Pontchartrain to the sea; and for this purpose, the Most Christian King cedes in full right, and guaranties to his Britannick Majesty the river and port of the Mobile, and everything which he possesses, or ought to possess, on the left side of the river Mississippi, except the town of New Orleans and the island in which it is situated, which shall remain to France, provided that the navigation of the river Mississippi shall be equally free, as well to the subjects of Great Britain as to those of France, in its whole breadth and length, from its source to the sea, and expressly that part which is between the said island of New Orleans and the right bank of that river, as well as the passage both in and out of its mouth: It is farther stipulated, that the vessels belonging to the subjects of either nation shall not be stopped, visited, or subjected to the payment of any duty whatsoever.

• Determinants of Price Elasticity of Demand

  • Proportion of the purchaser's budget consumed by the item: Products that consume a large portion of the purchaser's budget tend to have greater elasticity.
  • Consumers will attempt to buy necessary products (e.g. critical medications like insulin) regardless of the price.
  • Luxury products, on the other hand, tend to have greater elasticity.
  • Breadth of definition of a good: The broader the definition of a good, the lower the elasticity.

• Postindustrial Societies: The Birth of the Information Age

  • Many argue that jobs traditionally associated with the middle class (assembly line workers, data processors, foremen, and supervisors) are beginning to disappear, either through outsourcing or automation.
  • Examine the impact the Information Age has on the accessibility and breadth of information available to society

• A Typical Department Structure

  • The secretaries are formally in the line of presidential succession, after the vice president, speaker of the house, and president pro tempore of the Senate.
  • Under secretaries are appointed by the president, but range in prestige depending on the size of the department they are employed in and the breadth of affairs they oversee.