depth of the product line

Examples of depth of the product line in the following topics:

• Product Line Breadth

  • The breadth of the product mix consists of all the product lines that the company has to offer to its customers.
  • What products will be offered (i.e., the breadth and depth of the product line)?
  • In this unit, you're going to learn about the relationship between the breadth of the product line and the product mix.
  • The breadth of the product mix consists of all the product lines that the company has to offer to its customers.
  • The other three are the length, the depth, and the consistency.

• Product Line Depth

  • Companies employ different strategies to expand their product line depth, which refers to the number of products in a specific product line.
  • The number of products in a product line refer to its product line depth, while the number of separate product lines owned by a company is the product line width (or breadth) .
  • Line-filling strategies occur when a void in the existing product line has not been filled or a new void has developed due to the activities of competitors or the request of consumers.
  • Assuming that the company decides to fill out the product line further, there are several ways of implementing this decision.
  • Line-pruning strategies involve the process of getting rid of products that no longer contribute to company profits.

• The Marketing Mix

  • The marketing mix is used to reach a target market and is often referred to as the "four Ps" of marketing: product, price, promotion, and place.
  • This is an example of a model of a green marketing-mix applying the "four Ps."
  • Marketers can expand the current product mix by increasing a certain product line's depth or by increasing the number of product lines.
  • When setting a price, the marketer must be aware of the customer's perceived value for the product.
  • Promotion represents all of the methods of communication that a marketer may use to provide information to different parties about the product.

• Product Line

  • Product lining is the marketing strategy of offering several related products for sale as individual units.
  • Product lining is the marketing strategy of offering several related products for sale as individual units.
  • Line depth refers to the number of subcategories a category has.
  • Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.
  • The total number of products sold in all lines is referred to as length of product mix.

• Perceiving Depth, Distance, and Size

  • Perception of depth, size, and distance is achieved using both monocular and binocular cues.
  • Monocular vision is poor at determining depth.
  • Depth perception relies on the convergence of both eyes upon a single object, the relative differences between the shape and size of the images on each retina, the relative size of objects in relation to each other, and other cues such as texture and constancy.
  • When the input from both eyes is compared, stereopsis, or the impression of depth, occurs.
  • When an object moves toward an observer, the retinal projection of the object expands over a period of time, which leads to the perception of movement in a line toward the observer.

• Product, Placement, Promotion, and Price

  • The marketer must also consider the product mix, which includes factors such as product depth and breadth.
  • Product depth refers to the number of sub-categories of products a company offers under its broad spectrum category.
  • It's product depth includes sub-categories such as passenger vehicles, commercial vehicles, transport vehicles, et cetera.
  • This broad spectrum category is also known as a product line.
  • Product breadth, on the other hand, refers to the number of product lines a company offers.

• Contour Line

  • A contour line presents as a clean, connected line with no shading and emphasizes the open 'shell' of the visual subject.
  • The line is an essential element of art, defined as a mark that connects the space between two points and taking any form along the way.
  • Depending on how they are used, lines help to determine the motion, direction, and energy of a work of art.
  • The contour line is the simplest of the varieties of line.
  • However, because contour can convey a three-dimensional perspective, length and width as well as thickness and depth are important; not all contours exist along the outlines of a subject.

• Matrix Structure

  • In an organization grouped by function and product, for example, each product line will have management that corresponds to each function.
  • Matrix structures also allow for specialization that can both increase depth of knowledge and assign individuals according to project needs.
  • A disadvantage of the matrix structure is the increased complexity in the chain of command when employees are assigned to both functional and project managers.
  • Matrix structures should generally only be used when the operational complexity of the organization demands it.
  • Product lines are managed horizontally and functions are managed vertically.

• Developing Products

  • Developing products involves multiple steps and an in-depth analysis of your customer base.
  • Developing products involves following a series of steps, or a system, to reach the end goal.
  • For the most part, most companies do have a formal comprehensive new product development system, and the evolution of such systems were not necessarily the result of systematic planning.
  • Because of the complexity of the process, it is important that the general guidelines of effective management be applied to new product development.
  • The Nintendo Wii is an example of a recent new product brought to market.

• Product Advertising

  • The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product.
  • The stage in the Product Life Cycle (PLC) of which a product is in often determines the type of advertising that is used by advertisers.
  • The types of product advertising that marketers can choose from are:
  • This type of product advertising provides in-depth information of the benefits of using a product or service.
  • The type of product advertising a company chooses depends on where the product is in its life cycle.