personal selling

Examples of personal selling in the following topics:

• Value of Personal Selling

  • The most significant strength of personal selling is its flexibility.
  • Personal selling also minimizes waste effort.
  • A final strength of personal selling is the multiple tasks the sales force can perform.
  • High cost is the primary disadvantage of personal selling.
  • Another weakness of personal selling is message inconsistency.

• Salesperson Personalities

  • According to David Jobber, there are three types of personal selling: order-takers, order-creators, and order-getters.
  • Personal selling is one of the five main aspects of the promotional mix within marketing communications.
  • In contrast, personal selling uses personal contact with target markets to generate new sales.
  • The importance and power of this tool might be seen in the numbers of people employed in the personal selling field .
  • Some of the primary objectives that fall under personal selling include:

• Personal Selling

  • Marketing impacts personal selling and improves the selling environment by increasing exposure to potential customers.
  • To be successful in personal sales, the salesperson must understand how to sell to the needs of a customer.
  • Psychologist Abraham Maslow created a Hierarchy of Needs that offers useful information for personal selling.
  • At the core of personal selling is the human exchange between buyer and seller.
  • Marketing impacts personal selling and improves the selling environment by increasing exposure to potential customers.

• Training Programs

  • Apple extensively uses personal selling.
  • Personal selling is a form of oral communication with potential buyers of a product with the intention of making a sale.
  • Unlike advertising, personal selling has always been task and goal orientated.
  • Training and development is now a key factor used to measure personal selling.
  • Explain how training programs are used to measure the impacts of personal selling

• Defining Personal Selling

  • Personal selling is when salespersons use a process to engage customers and take a sales order that may not otherwise have been made.
  • Personal selling is when a company uses salespersons to build a relationship and engage customers to determine their needs and attain a sales order that may not otherwise have been placed.
  • The personal selling process is a seven step approach: prospecting, pre-approach, approach, presentation, meeting objections, closing the sale, and follow-up.
  • Marketing improves the selling environment and plays a very important role in sales.
  • Meeting the customer face-to-face to makes the sales process more personalized.

• Managing Personal Selling

  • Personal selling is one of the main tools used in the promotional mix within marketing communications.
  • For example, a salesman might mention that his product is popular with a person's neighbors, knowing that people tend to follow perceived trends.
  • Selling technique is the body of methods used in the profession of sales, which is also often called personal selling.
  • Techniques used in selling vary from the highly customer centric consultative selling to the heavily pressured "hard close. "
  • Personal selling, a main tool in marketing communications, is used by retail associates, telemarketers and outside sales managers.

• Consumer goods marketing and business-to-business (industrial) marketing

  • Consumer goods marketers sell to individuals who consume the finished product.
  • Business-to-business marketers sell to other businesses or institutions that consume the product in turn as part of operating the business, or use the product in the assembly of the final product they sell to consumers.
  • Business-to-marketers engage in more personal selling rather than mass advertising and are willing to make extensive adjustments in factors such as the selling price, product features, terms of delivery, and so forth.

• Team Selling

  • Team selling is sometimes used in real estate.
  • When a company decides to use a team-selling approach, there are several factors to consider:
  • Team selling should be used when there is a chance for high sales and profit.
  • Team selling shows clients that a company has more than one person with strong selling capabilities, giving the client a higher comfort level about the company.
  • Some real estate firms use team selling to improve sales and increase customer loyalty.

• Direct Selling

  • Direct selling is the marketing and selling of products directly to consumers, away from a fixed retail location.
  • Direct selling is the marketing and selling of products directly to consumers, away from a fixed retail location.
  • Modern direct selling is done through personal presentation and includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales.
  • According to the WFDSA, consumers benefit from direct selling because of the convenience and service it provides, including personal demonstrations and explanations of products, home delivery, and generous satisfaction guarantees.
  • According to Direct Selling News, the largest direct selling companies by 'revenue in 2011' were:

• Types of Marketing Channels

  • Essentially, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by a letter, email or text message.
  • Modern direct selling includes sales made through the party plan, one-on-one demonstrations, personal contact arrangements as well as internet sales.
  • A textbook definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs. "
  • According to the WFDSA, consumers benefit from direct selling because of the convenience and service benefits it provides, including personal demonstration and explanation of products, home delivery, and generous satisfaction guarantees.
  • They may sell directly to the end users as well as sell to other companies for resale.