opinion leader

Examples of opinion leader in the following topics:

• Opinion Leaders

  • We often look to opinion leaders for help in our consumer decisions.
  • As such, opinion leaders can shape how a product is viewed.
  • Opinion leaders are particularly useful in marketing.
  • In marketing, celebrities are often used as opinion leaders.
  • Celebrities are opinion leaders for the products or services they promote.

• Political Leaders and Opinion Makers

  • Typically the opinion leader is held in high esteem by those who accept his or her opinions.
  • Opinion leaders, such as Stephen Colbert, often shape public opinion.
  • People are inclined to follow opinion leaders because of their knowledge and experience.
  • George Clooney is an example of a celebrity opinion leader.
  • His advocacy for issues in Africa and the Sudan has made him an opinion leader for many people.

• Reference Groups

  • Reference groups are similar to opinion leaders in that they can have a profound influence on consumer behavior.
  • Individuals can also be reference groups (usually known as opinion leaders).
  • Reference groups communicate through opinion leaders, who influence what others do, act, and buy.

• Interactive Leadership

  • Interactive leadership involves leaders' engaging followers to increase their understanding of tasks and goals.
  • Interactive leaders are proactive in seeking information and opinions from followers.
  • Interactive leaders engage followers in a variety of ways.
  • Interactive leaders value individual contributions and maintain relationships that foster mutual respect.
  • An interactive leader shares information and answers questions to clarify goals and tasks.

• Defining Public Opinion

  • Public opinion or political opinion is the aggregate of individual attitudes or beliefs held by the adult population.
  • Public opinion or Political opinion is the aggregate of individual attitudes or beliefs held by the adult population.
  • Public opinion can also be defined as the complex collection of opinions of many different people and the sum of all their views.
  • So, public opinion polling cannot measure the public.
  • More often than not, leaders use public opinion to weight their options when instituting new policies, since public opinion represents the popular views of citizens on the proper role of government.

• Political Knowledge

  • Political knowledge, in addition to political socialization and major events, impact the formation of people's political values and opinions.
  • In this view, public opinion is formed and shaped when people investigate and research politics, and are consequently able to form their own opinions.
  • How much people know about their government and their leaders, where they receive their information, the quality and impartiality of the sources they used, all impact the formation of their political values and opinions .
  • The formation of public opinion assumes that Americans know enough about political issues to shape opinions based on political knowledge.
  • This type of voter ignorance is due to the fact that, oftentimes, the cost of investigating political issues and forming opinions outweighs the benefits.

• Leading Teams

  • Certain leadership competencies help people become effective leaders; successful team leaders follow planning and implementation processes.
  • He also has the ability to "facilitate" discussion without imposing their own opinions.
  • There is often a balancing act that the leader must manage between being a leader and a member while ensuring the goal is clear and obtainable.
  • The leader works with the team membership.
  • Therefore, an effective team leader must be both a component to the team and also a leader to manage the team's progress.

• Mobilizing Public Opinion

  • Increasingly, lobbyists seek to influence politics by putting together large coalitions and using outside lobbying to sway public opinion.
  • It contrasted this with indirect lobbying, which it defined as efforts to influence Congress indirectly by trying to change public opinion.
  • Because of the important connection between public opinion and voting, this may have the secondary effect of influencing Congress.
  • Kollman asserted that this type of outside lobbying is a "powerful tool" for interest group leaders.
  • These are often put together by lobbyists who coordinate a variety of interest group leaders to unite behind a hopefully simple, easy-to-grasp, and persuasive message.

• Choosing Leaders

  • A leader is somebody who people follow, somebody who guides or directs others.
  • The trait theory of leadership seeks to find attributes that all leaders possess.
  • Leadership style refers to a leader's behavior.
  • This style of leadership works well because people feel their voice is being heard, but it can result in fighting and animosity if opinions clash and decisions can not be reached.
  • Authoritarian leaders are dictator-like; they make all the decisions for the group and have the final say, regardless of other's feelings or opinions.

• Leadership in Groups

  • There are many essential elements to being an effective leader.
  • Leaders are usually categorized along a continuum, at one end of which lies the Laissez-faire leader, in the middle the Democratic leader, and at the other end the Authoritarian leader.
  • A Laissez-faire leader takes a laid back or hands-off approach.
  • An Authoritarian leader is one in which a leader attempts to exert maximum control over a group.
  • Communicating is always difficult in a group, but these difficulties can be magnified by factors such as large group sizes, strong personalities, or differences in opinion.