Online communities

(noun)

It is a virtual community that exists online and whose members enable its existence through taking part in membership ritual.

Related Terms

Examples of Online communities in the following topics:

  • Online Communities

    • Online communities have changed the game for retail firms, as they have forced them to change their business strategies.
    • Online communities have also become a supplemental form of communication between people who know each other primarily in real life.
    • Online communities provide instant gratification, entertainment, and learning.
    • A lurker observes the community and viewing content, but does not add to the community content or discussion.
    • Online communities have changed the game for retail firms, as they have forced them to change their business strategies.

  • Online Sales Promotion

    • Online sales promotion can create personal relationships, channels of communication, and an exchange of information regarding a product.
    • Online sales promotions are meant to turn site visitors into consumers.
    • Through online sales promotion, relationships are developed, channels of communication are opened, and an exchange of information regarding a product's benefits and a consumer's needs occurs.
    • Online sales promotions enable you to obtain measurable results.
    • Online sales promotions also enable you to see what the competition is doing.

  • References

    • Communication Education, 52(2), 87.
    • Communications of the ACM, 45(4), 56-59.
    • Communications of the ACM, 40(9), 44-49.
    • Retrieved October 1, 2007 from http://technologysource.org/article/ten_ways_online_education_matches_or_surpasses_facetoface_learning/
    • Communication Research, 14(1), 85-108.

  • Researching Using Digital Media

    • Online research methods enable researchers to use increasingly sophisticated digital tools to collect data via the Internet.
    • Market research is increasingly making use of developments in Web 2.0 technologies and online communities.
    • Although the open and collaborative nature of content communities offer opportunities for research, companies also utilize private online communities focused on individual brands or customer segments.
    • These private communities can engage customer groups or target consumers who might be difficult to reach using traditional offline tactics.
    • Brands also benefit from online communities by having them on-hand to respond to questions, test hypotheses and observe trials in real-time.

  • Organizational Online Buying

    • Online organizational or business buying, B2B, links supply chain systems more efficiently to ultimately satisfy the needs of end users .
    • Online organizational buying has streamlined the process, reduced the cost of implementation, increased accuracy and the speed of delivering finished goods.
    • The online relationship between businesses is one of communication and collaboration.

  • Interview Followup

    • Online synchronous interviews use simple text chat functions that can be recorded or archived for later analysis.
    • Since the results of your interview are usually not published, they will be considered "personal communication. " Generally, you will indicate the person, date, and manner of data collection.

  • Examples of Cognitive Apprenticeship in the Real World

    • CoVis is an integrated learning environment of visualization and communication tools.
    • The communication tools provide channels for both synchronous and asynchronous collaboration with other students and mentors.
    • Example 2 Edith Cowan University's Online Teaching and Learning (IMI4141) (http://elrond.scam.ecu.edu.au/gcoll/4141/index.html)

  • Types of Material on the Internet

    • Online tools such as Project Gutenberg and Google Books now allow you to access full books from the comfort of your Internet browser.

  • Social Behavior of Consumers

    • Understanding consumers' social behavior online and offline is essential to developing viable marketing communications strategies.
    • Research has shown that consumer behavior is difficult to predict, even for experts in marketing communications.
    • While some critics have attributed the decline of quality interpersonal communication and human relationships to the growth of social media, others point to web and mobile technologies as a way for younger generations to experience more social interactions.
    • To implement a viable integrated marketing communications strategy that incorporates these data, companies employ techniques such as behavioral targeting for understanding, collecting and analyzing online and offline consumer information.

  • Digital Surveys

    • These surveys are a type of Online Research Method (ORM).