metric

Examples of metric in the following topics:

• Service Marketing Management and Metrics

  • Service marketing management oversees the implementation of marketing programs, while metrics measure their effectiveness and performance.
  • Marketing management employs a variety of metrics to measure progress against objectives.
  • The marketing metrics continuum, shown here , provides a good framework for categorizing metrics.
  • The Marketing Metrics Continuum provides a framework for categorizing metrics from the tactical to strategic.
  • By navigating this metrics continuum, from Activity-Based to Predictive, marketers can move towards more effective marketing measurement and align measurement and metrics with business outcomes.

• Marketing Performance Metrics

  • Marketing metrics are numeric data that allow marketers to evaluate their performance against organizational goals.
  • By collecting and analyzing marketing metrics, brands can build their marketing performance in the following ways:
  • The purpose of metrics such as ROMI is to measure the degree to which marketing spending contributes to profits.
  • There are two forms of the ROMI metric: short-term ROMI and long-term ROMI.
  • This metric is best used to determine marketing effectiveness and steer investments from less productive to more productive activities.

• The Relativistic Universe

  • Gravity is a geometrical effect in which a metric matrix plays a special role, and the motion of objects are altered by curved space.
  • A matrix that goes in between two vectors to give a length is called a metric.
  • In mathematics, a metric or distance function is a function which defines a distance between elements of a set.
  • A space-time with the $\eta$ metric is called Minkowski space and $\eta$ is the Minkowski metric.
  • An arbitrary metric matrix can be denoted as $g$, raising questions as to what space-times with different metrics represent.

• HR Metrics

  • It is suggested that the business world is focused on metrics in determining success.
  • The other approach to HR metrics is more towards operations aspect of the company.
  • Another new HR metric can be directly related to the operational aspects of the company.
  • "HR metrics might measure efficiency, or the time and cost of activities; human-capital metrics measure the effectiveness of such activities.
  • The take from non-financial HR metrics is that there is no limit to any measurements or techniques.

• Measuring Impact with Metrics

  • Media planners use these seven metrics before a campaign.
  • The metrics remain part of the permanent record of the campaign.
  • They are navigational metrics.
  • Here are the seven metrics:
  • Marketing metrics allow companies to measure the effectiveness of their campaigns.

• Efficiency Metrics

  • An efficiency metric or ratio, sometimes referred to as an activity ratio, is a type of financial ratio.

• Methods for Evaluating Marketing Performance

  • KPIs, ROMI, and Accountable Marketing are all metrics that are used to track marketing performance.
  • Organizations use various methods to evaluate marketing key performance indicators (KPIs) or metrics.
  • Marketing Performance Measurement, Marketing Performance Management, Marketing Return on Investment (ROI), Return on Marketing Investment (ROMI), and Accountable Marketing are all metrics that companies use to connect marketing performance to the financial performance of the organization.
  • To ensure meaningful comparisons among activities, brands, markets, and time periods, organizations may employ a common scale to analyze performance metrics.

• Evaluating GDP as a Measure of the Economy

  • Gross domestic product (GDP) due to its relative ease of calculation and definition, has become a standard metric in the discussion of economic welfare, growth and prosperity.
  • The sensitivities related to social welfare has continued the argument specific to the use of GDP as a economic growth or progress metric.
  • Although GDP provides a single quantitative metric by which comparisons can be made across countries, the aggregation of elements that create the single value of GDP provide limitations in evaluating a country and its economic agents.
  • Given the calculation of the metric, a country with wide disparities in income could appear to be economically stronger than a country where the income disparities were significantly lower (standard of living).
  • Therefore, GDP has a tremendous big-picture value but policymakers would be better served using other metrics in combination with the aggregate measure if and when social welfare is being addressed.

• The Importance of Evaluating Marketing Performance

  • Marketing performance metrics or key performance indicators (KPIs) are useful not only for marketing professionals, but also for non-marketing executives.
  • As marketers face more and more pressure to show a return on investment (ROI) on their activities, marketing performance metrics help measure the degree to which marketing spending contributes to profits.
  • Establishing marketing performance metrics is integral to helping brands satisfy customers, establishing a clear company image, being proactive in the market, and fully incorporating marketing into the company's overall business strategy.

• Multi-dimensional scaling tools

  • Alternatively, multi-dimensional scaling could be used (non-metric for data that are inherently nominal or ordinal; metric for valued).
  • Figures 13.10 and 13.11 show the results of applying Tools>MDS>Non-Metric MDS to the raw adjacency matrix of the Knoke information network, and selecting a two-dimensional solution.
  • Two-dimensional map of non-metric MDS of Knoke information adjacency