mall intercept

(noun)

a survey whereby respondents are intercepted in shopping in malls. The process involves stopping the shoppers, screening them for appropriateness, and either administering the survey on the spot or inviting them to a research facility located in the mall to complete the interview.

Related Terms

Examples of mall intercept in the following topics:

  • Collecting Data

    • Field work, or data collection, involves a field force or staff that operates either in the field, as in the case of personal interviewing (focus group, in-home, mall intercept, or computer-assisted personal interviewing), from an office by telephone (telephone or computer-assisted telephone interviewing/CATI), or through mail (traditional mail and mail panel surveys with pre-recruited households).

  • Constructing Public Opinion Surveys

  • Surveys

  • Mall Kiosks

    • A retail kiosk (or mall kiosk) is a store operated out of a merchant supplied kiosk.
    • A retail kiosk (or mall kiosk) is a store operated out of a merchant supplied kiosk.
    • These units are located in shopping malls, airports, stadiums, or larger stores.
    • The industry term for smaller units is retail merchandising unit (RMU) cart or mall cart.
    • Rents vary by market conditions and mall traffic.

  • Slope-Intercept Equations

    • One of the most common representations for a line is with the slope-intercept form.
    • Writing an equation in slope-intercept form is valuable since from the form it is easy to identify the slope and $y$-intercept.  
    • Let's write the equation $3x+2y=-4$ in slope-intercept form and identify the slope and $y$-intercept.
    • Now that the equation is in slope-intercept form, we see that the slope $m=-\frac{3}{2}$, and the $y$-intercept $b=-2$.
    • The slope is $2$, and the $y$-intercept is $-1$.  

  • Slope and Intercept

    • The concepts of slope and intercept are essential to understand in the context of graphing data.
    • If the curve in question is given as $y=f(x)$, the $y$-coordinate of the $y$-intercept is found by calculating $f(0)$.
    • Functions which are undefined at $x=0$ have no $y$-intercept.
    • Analogously, an $x$-intercept is a point where the graph of a function or relation intersects with the $x$-axis.
    • The zeros, or roots, of such a function or relation are the $x$-coordinates of these $x$-intercepts.

  • Solving Problems with Rational Functions

    • Rational functions can have zero, one, or multiple $x$-intercepts.
    • Find the $x$-intercepts of the function $f(x) = \frac{x^2 - 3x + 2}{x^2 - 2x -3}$.
    • The $x$-intercepts can thus be found at 1 and 2.
    • Thus, this function does not have any $x$-intercepts.
    • Thus there are three roots, or $x$-intercepts: $0$, $-\sqrt{2}$ and $\sqrt{2}$.

  • Future Changes in Retailing

    • Look for more hypermarkets, super malls and shopping centers that make the experience easy and convenient for customers.

  • Parts of a Parabola

    • The y-intercept is the point at which the parabola crosses the y-axis.
    • The x-intercepts are the points at which the parabola crosses the x-axis.
    • There may be zero, one, or two $x$-intercepts.
    • These are the same roots that are observable as the $x$-intercepts of the parabola.
    • A parabola can have no x-intercepts, one x-intercept, or two x-intercepts.

  • Slope and Y-Intercept of a Linear Equation

    • For the linear equation y = a + bx, b = slope and a = y-intercept.
    • From algebra recall that the slope is a number that describes the steepness of a line and the y-intercept is
    • What is the y-intercept and what is the slope?
    • The y-intercept is 25 (a = 25).