Examples of Global Positioning System in the following topics:
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- Global inequality refers to the unequal distribution of resources among individuals and groups based on their position in the social hierarchy.
- Macro-level analyses of stratification can include global analyses of how positions in the international economic system shape access to resources and opportunities.
- Lastly, world systems theory suggests that all countries are divided into a three-tier hierarchy based on their relationship to the global economy, and that a country's position in this hierarchy determines its own economic development.
- According to world systems theory as articulated by sociologist Immanuel Wallerstein, core countries are at the top of the global hierarchy as they can extract material resources and labor from less developed countries.
- People in countries around the world experience different access to resources and opportunities and different standards of living, based on their position in the global hierarchy.
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- A global company is generally referred to as a multinational corporation (MNC).
- If successful, these both result in positive effects on the income statement (either larger revenues or stronger margins), but contain the innate risk in developing these new opportunities.
- This means larger volumes of sales and exchange, larger growth rates in GDP, and more empowerment of individuals and political systems through acquiring additional resources and capital.
- Over the last seventy years, McDonalds has become a global corporation.
- Discuss the benefits and challenges of global corporations from a marketing perspective
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- Unless a company holds the same position against its competition in all markets (market leader, low cost, etc.), it is impossible to launch identical marketing plans worldwide.
- Global marketers can use the following approaches when executing global promotional programs: exporting executions, producing local executions, and importing ideas that travel.
- When launching global advertising, public relations or sales campaigns, global companies test promotional ideas using marketing research systems that provide results comparable across countries.
- Language is usually one element that is customized in a global promotional mix.
- Analyze the rationale used to promote products within a global marketing mix
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- Globalization is far from a new concept, with its roots tracing back thousands of years.
- While the negative consequences of globalization are undeniable, it's important to acknowledge the positive consequences of globalization as well.
- The central pillar in political globalization is the ever-increasing need to cooperate.
- While there are ethical concerns associated with globalization, there are ethical benefits as well.
- Globalization allows for the exchange of goods and services across the globe.
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- Unless a company holds the same position against its competition in all markets (market leader, low cost, etc. ), it is impossible to launch identical marketing plans worldwide.
- Placement decisions must also consider the product's position in the market place.
- Effective global advertising techniques do exist.
- The key is testing advertising ideas using a marketing research system proven to provide results that can be compared across countries.
- Discuss how language, colors, customs, aesthetics, and placement affect global branding and packaging in products
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- In the United States, this has had a range of both positive and negative effects.
- Globalization is seen by these proponents as the beneficial spread of liberty and capitalism.
- Some critics of globalization argue that it harms the diversity of cultures.
- Criticism was also directed toward the international currency system, which was blamed for inflationary tendencies as a result of the dominant position of the U.S. dollar.
- The basic reason for the U.S. investments is no longer only lower production costs, faster economic growth, or higher profits in Europe, but rather the desire to maintain a competitive position based largely on American technological superiority.
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- The 2007-2009 economic collapse was damaging not only to the U.S. but also global markets, driving the global economy into recession.
- This recessionary period spread rapidly around the map, creating a global recession in Q3 and Q4 in 2008 and Q1 of 2009 (defined as a contraction in global GDP growth during that time) as is represented in this figure .
- Positively, many global organizations and countries are actively employing policies to minimize the likelihood of a re-occurrence in the future.
- Reducing interest rates to drive up borrowing and investment, providing tax benefits to the unemployed and underemployed, and subsidizing new business have created positive steps towards meaningful recovery globally.
- It is quite clear in this graphic, the global GDP growth dropped dramatically following the U.S. crisis, pitching the entire global economy into a recession.
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- While India provides cheap labor to foreign corporations, however, it also uses cheaper labor from poorer nearby nations as it develops its own industry, showing that it benefits from its semiperipheral position in the global hierarchy.
- Socioeconomic status is a measure of a person's position in a class structure.
- Thus, they are analyzed as meso-level phenomena that reinforce systems of inequality.
- Thus, the nation's position in the world economy has resulted in poverty for many of its citizens.
- Lastly, world systems theory suggests that all countries are divided into a three-tier hierarchy based on their relationship to the global economy, and that a country's position in this hierarchy determines its own economic development.
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- Views of globalization in lower income countries, however, are more positive.
- In sub-Saharan Africa, 56% of respondents thought, "growing global trade and business ties are very good for my country (Dollar, 2003). " In developing countries in Asia, 37% had a positive view of globalization, while only 28% of respondents in the United States and Western Europe had such a view (Dollar, 2003).
- This section discusses the concept of globalization and its positive and negative implications for developing country business.
- Globalization is difficult to define because it has many dimensions—economic, environmental.
- The focus here is on the economic dimension of globalization.
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- Successfully positioning products on a global scale requires marketers to determine the target market's preferred combination of attributes.
- Global marketing presents more challenges compared to domestic or local marketing.
- Successfully positioning products on a global scale also requires marketers to determine each product's current location in the product space, as well as the target market's preferred combination of attributes.
- Moreover, placement decisions must also consider the product's positioning in the marketplace.
- Examine the rationale behind product placement from a global marketing perspective