conjoint analysis

(noun)

Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual product or service.

Related Terms

Examples of conjoint analysis in the following topics:

  • Modality and levels of analysis

    • Theorists speak of the macro-meso-micro levels of analysis, or develop schema for identifying levels of analysis (individual, group, organization, community, institution, society, global order being perhaps the most commonly used system in sociology).
    • One advantage of network thinking and method is that it naturally predisposes the analyst to focus on multiple levels of analysis simultaneously.
    • Having claimed that social network methods are particularly well suited for dealing with multiple levels of analysis and multi-modal data structures, it must immediately be admitted that social network analysis rarely actually takes much advantage.
    • And, even when working with two modes, the most common strategy is to examine them more or less separately (one exception to this is the conjoint analysis of two mode networks).

  • Elasticity of Demand

    • Various research methods are used to determine price elasticity, including test markets, analysis of historical sales data, and conjoint analysis.

  • Concept Testing

    • One such method is conjoint analysis and another is choice modeling.

  • Qualitative and Quantitative Analysis

  • Trend Analysis

    • In addition to using financial ratio analysis to compare one company with others in its peer group, ratio analysis is often used to compare the company's performance on certain measures over time.
    • Trend analysis can be performed in different ways in finance.
    • Fundamental analysis, on the other hand, relies not on sentiment measures (like technical analysis) but on financial statement analysis, often in the form of ratio analysis.
    • Creditors and company managers also use ratio analysis as a form of trend analysis.
    • Analyze the benefits and challenges of using trend analysis to evaluate a company

  • Conducting a Situational Analysis

    • The situation analysis consists of several methods of analysis: The 5Cs, SWOT and Porter's five forces analyses.
    • Customer analysis can be vast and complicated.
    • An analysis on the climate is also known as the PEST analysis.
    • Porter five forces analysis is a framework for industry analysis and business strategy development.
    • A SWOT analysis can be a useful tool in conducting a situational analysis.

  • Analyzing Data

    • In statistical applications, some people divide data analysis into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA).
    • All are varieties of data analysis.
    • Types of data analysis outputs: heat map, bar plots, scatter plots.
    • Researchers can set up a debriefing meeting to review the analysis.
    • Summarize the characteristics of data preparation and methodology of data analysis

  • Balance Sheet Analysis

    • Balance sheet analysis is process of understanding the risk and profitability of a firm through analysis of reported financial information.
    • Balance sheet analysis consists of 1) reformulating reported Balance sheet, 2) analysis and adjustments of measurement errors, and 3) financial ratio analysis on the basis of reformulated and adjusted Balance sheet.
    • Two types of ratio analysis are performed: 3.1) Analysis of risk and 3.2) analysis of profitability:
    • Risk analysis consists of liquidity and solvency analysis.
    • Cash flow analysis is also useful.

  • Chemical Analysis

    • Two common techniques are precipitation analysis and colorimetric analysis.
    • These methods are called classical qualitative inorganic analysis.
    • This happens because cationic analysis is based on the solubility products of the ions.
    • Precipitation analysis can be used to determine the chemical makeup of the solution.
    • Describe the application of coordination compounds in the analysis of chemical composition.

  • Interpreting Ratios and Other Sources of Company Information

    • Financial statement analysis, also known as financial analysis, is the process of understanding the risk and profitability of a company through the analysis of that company's reported financial information.
    • There are four methods for making these types of comparisons: vertical analysis, horizontal analysis, ratios, and trend percentages.
    • In a vertical analysis, each item is expressed as a percentage of a significant total.
    • This type of analysis is especially helpful in analyzing income statement data .
    • In vertical analysis each item is expressed as a percentage of a significant total.