Examples of Communal Values in the following topics:
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- Promotion – how the producer communicates the value of its products – is one of the market mix elements.
- Promotion – how the producer communicates the value of its products – is one of the market mix elements.
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- Value contradictions can arise between individual and communal value systems.
- That is, as a member of a society, group, or community, an individual can hold both a personal value system and a communal value system at the same time.
- In this case, the two value systems (one personal and one communal) are externally consistent provided they bear no contradictions or situational exceptions between them.
- Value contradictions can also arise within individual or communal value systems.
- People whose personal values conflict with communal values may try to change communal values through protest.
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- Types of values include ethical/moral value, doctrinal/ideological (religious, political, etc.) values, social values, and aesthetic values.
- While a personal value system is held by and applied to one individual only, a communal or cultural value system is held by and applied to a community/group/society.
- Some communal value systems are reflected in the form of legal codes or law.
- As a member of a society, group, or community, an individual can hold both a personal value system and a communal value system at the same time.
- In this case, the two value systems (one personal and one communal) are externally consistent provided they bear no contradictions or situational exceptions between them.
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- Marketing adds value to an organization by communicating relevant positioning and building long-term customer relationships.
- It is the process of communicating the value of a product or service through positioning to customers.
- It is an organizational function and a set of processes for creating, delivering, and communicating value to customers.
- A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced.
- Louis Vuitton's marketing team communicates value to consumers by utilizing a high price point, allowing celebrity clients to carry exclusive versions of its bags, and by creating elaborate magazine spreads in fashion magazines.
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- People from different backgrounds tend to have different sets of values, or value systems.
- A communal or cultural value system is held by and applied to a community, group, or society.
- Some communal value systems are reflected in legal codes and laws.
- In general, the World Values Survey has revealed two major axes along which values cluster: (1) a continuum from traditional to secular values and (2) a continuum from survival to self-expression.
- Secular values have the opposite preferences to the traditional values.
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- Horizontal communication, also called lateral communication, involves the flow of messages between individuals and groups on the same level of an organization.
- Communication within a team is an example of horizontal communication; members coordinate tasks, work together, and resolve conflicts.
- Horizontal communication occurs formally in meetings, presentations, and formal electronic communication, and informally in other, more casual exchanges within the office.
- Horizontal communication refers to any communication between employees at the same level of an organization
- Justify the value of promoting internal communication between employees occupying the same functional areas and levels
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- The idea of a community is not a new concept.
- This definition for community no longer applies.
- There is a set of values to consider when developing an online community.
- Some of these values include: opportunity, education, culture, democracy, human services, equality within the economy, information, sustainability, and communication.
- A lurker observes the community and viewing content, but does not add to the community content or discussion.
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- Upward communication is often made in response to downward communication; for instance, employees answering a question from their manager.
- In this way, upward communication indicates the effectiveness of a company's downward communication.
- The communication channel, or mode of sharing information, strongly influences the upward communication process.
- The availability of communication channels affects employees' overall satisfaction with upward communication.
- Evaluate the value created through ensuring upwards communication is accessible and encouraged by upper management
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- Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts.
- Advertisers broadcasted their offerings and value propositions with little regard for the diverse needs, tastes, and values of consumers.
- a larger focus on developing marketing communications activities that produce value for target audiences while increasing benefits and reducing costs
- One of the major benefits of integrated marketing communications is that marketers can clearly and effectively communicate their brand's story and messaging across several communication channels to create brand awareness.
- Discuss factors that have prompted the shift from mass communications to integrated marketing communications
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- Management is tasked with both creating culture and accurately communicating it across the organization.
- Culture runs deeper than this definition, however, because culture also represents the embedded values, traditions, beliefs, and behaviors of a given group.
- While it is too simplistic to say that culture is a top-down communicative process, there is relevance to the idea that culture generally begins with the founders of the organization and the values they emphasize in the organizational growth and hiring process.
- Leaders have a number of tools and strategies at their disposal to communicate culture.
- With many diverse tools for communicating culture comes the challenge of aligning each perspective for consistency of message: for instance, the employee training program must emphasize the same values as the mission statement and must match the executive mandate for organizational structure and design.