channel

Examples of channel in the following topics:

• Channel Integration

  • The integration of marketing channels to varying degrees is known either as multi-channel or omni-channel retailing.
  • The integration of marketing channels involves a process known as multi-channel retailing.
  • Omni-channel retailing is very similar to, and an evolution of, multi-channel retailing.
  • The omni-channel consumer wants to use all channels simultaneously and retailers using an omni-channel approach will track customers across all channels, not just one or two.
  • Merchandise and promotions are not channel specific, but rather consistent across all retail channels.

• Ion Channels

  • Leakage channels are the simplest type of ion channel, in that their permeability is more or less constant.
  • The types of leakage channels that have the greatest significance in neurons are potassium and chloride channels.
  • There are three main types of gated channels: chemically gated or ligand gated channels, voltage gated channels and mechanically gated channels.
  • Voltage-gated ion channels, also known as voltage dependent ion channels, are channels whose permeability is influenced by the membrane potential.
  • Ligand-gated ion channels (LGICs) are one type of ionotropic receptor or channel-linked receptor.

• Channels for Consumer Goods

  • Channels don't always make sense.
  • The channel mechanism also operates for service products.
  • The channel operates 24 hours a day and exists in an environment where change is the norm.
  • Finally, channels should have certain distribution objectives guiding their activities.
  • Channels usually represent the largest costs in marketing a product.

• Channels for Industrial Goods

  • A marketing channel is the network of organizations that work together to provide goods for consumption.
  • This definition implies several important characteristics of the channel.
  • Yet all must be recognized, selected, and integrated into an efficient channel arrangement.
  • The channel operates 24 hours a day and exists in an environment where change is the norm.
  • This trade channel is feasible when agents cannot directly sell to industrial users.

• Selecting Marketing Channels

  • Channels can range in levels from two to several (five being typical).
  • The type of product dictates the number of marketing channels to use.
  • Once the number of levels is decided, the channel manager must determine the actual number of channel components involved at each level.
  • Regardless of the channel framework selected, channels usually perform better if someone is in charge, providing some level of leadership.
  • Given the restrictions inherent in channel leadership, the final question is always "who should lead the channel?

• Channel

  • The channel is the method (auditory and visual) that is used to transmit the message to the receiver.
  • These cues are received by the listeners through the visual part of the channel: their sense of sight.
  • The speaker uses a channel to transmit the message to the audience.
  • The channel in the middle links the speaker with the receiver of the message.
  • Give examples of auditory and visual channels used in public speaking

• The Significance of Marketing Channels

  • A channel performs three important functions.
  • Not all channel members perform the same function.
  • Second, all channel institutional members are part of many channel transactions at any given point in time.
  • A channel strategy is evident.
  • Identify the types of institutions that participate in marketing channels, and the three primary functions of these channels

• Factors Affecting Channel Choice

  • Other channel members can be useful to the producer in designing the product, packaging it, pricing it, promoting it, and distributing it through the most effective channels.
  • The immediate and ultimate customers may be identical or quite separate, depending on the type of product, functions performed in the channel, and location in the channel.
  • Channel choice is also greatly influenced by channel objectives.
  • The following areas encompass the major categories of channel objectives:
  • Create an efficient channel - improve channel performance by modifying various flow mechanisms.

• Channel Power, Control, and Leadership

  • In the channel mechanism, power refers to the capacity of a particular channel member to control or influence the behavior of another channel member.
  • Given the restrictions inherent in channel leadership, the final question is "who should lead the channel?
  • Consequently, during this period, the wholesaler led most channels.
  • The result has been some serious warfare to gain channel superiority.
  • Wholesalers and retailers undertake size competition in order to gain channel control.

• Cross-Channel Customer Experience

  • A cross channel experience involves customers accessing multiple marketing channels to make purchases and to retrieve information and services.
  • The customer has accessed several different company channels during this experience.
  • A cross channel customer experience involves touch points where customers can access multiple channels within a business to make purchases and to access information and services.
  • The cross channel customer experience has changed the way that business is conducted.
  • The process must be customer friendly and each marketing channel must operate in conjunction with the other channels within the system to provide seamless and efficient service.