awareness

Examples of awareness in the following topics:

• Consumer Awareness

  • Consumer awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
  • Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
  • Two components comprise brand awareness: brand recall and the consumer recognition of the brand.
  • Brand awareness is an essential part of brand development, helping brands stand out from competitors.
  • Discuss the impact on consumer awareness as it relates to brand awareness and a company's profitability

• Nonverbal Communication

  • These actions are made willingly and usually with conscious awareness.
  • There are many elements of involuntary body language that we use and experience commonly without being aware we are doing so.
  • Effective communication relies on being aware of nonverbal aspects of interactions with others.
  • It is equally important to be aware of one's own nonverbal behaviors and be sensitive to how they may be perceived.

• A History of Theories of Consciousness

  • Consciousness can be defined as human awareness to both internal and external stimuli.
  • The Incas, however, considered consciousness a progression not only of awareness but of concern for others as well.
  • Freud divided human consciousness into three levels of awareness: the conscious, preconscious, and unconscious.
  • The unconscious consists of things that are outside of conscious awareness, including many memories, thoughts, and urges of which we are not aware.
  • While these elements are stored out of our awareness, they are nevertheless thought to influence our behavior.

• How Attitude Influences Behavior

  • Attitudes can positively or negatively affect a person's behavior, regardless of whether the individual is aware of the effects.
  • A person may not always be aware of his or her attitude or the effect it is having on behavior.
  • Managers should always be aware of what is important to their employees from a values perspective (that is, what do they stand for?
  • Having such an awareness can management to align organizational vision with individual values, thereby generating passion among the workforce.

• Situational and Environmental Context

  • The key then, to understanding your context is to develop a habit of situational awareness.
  • Situational awareness refers to one's perception of their environment and situation around them on a moment by moment basis.
  • In being situationally aware, you can anticipate changes to your environment.
  • Cultivating this skill (and it does take time and a keen awareness of your surroundings) is especially helpful when your context may shift or change in subtle or major ways, or in an instant.

• Brand Categories

  • Brand awareness refers to the customer's ability to recall and recognize the brand under different conditions, using memory associations to link to the brand name, logo, jingles, and so forth.
  • Brand awareness is of critical importance, since customers will not consider your brand if they are not aware of it .
  • There are various levels of brand awareness that require different levels and combinations of brand recognition and recall.
  • Brand awareness refers to thecustomer's ability to recall and recognize the brand under different conditions,using memory associations to link to the brand name, logo, jingles, and so forth.

• Describing Consciousness

  • Consciousness is an individual's state of awareness of their environment, thoughts, feelings, or sensations; in order to experience consciousness, one must be both awake and aware.
  • Consciousness is the quality or state of being aware of an external object or something within oneself, such as thoughts, feelings, memories, or sensations.
  • It has also been defined in the following ways: sentience, awareness, subjectivity, the ability to experience or to feel, wakefulness, having a sense of selfhood, and the executive-control system of the mind.
  • The hope is to find that observable activity in a particular part of the brain, or a particular pattern of global brain activity, will be strongly predictive of conscious awareness.

• Unconscious Perception and Influences on Behavior

  • Our brains take in more information than we are consciously aware of, which influence our perceptions and behaviors.
  • It takes in much more information than we are consciously aware of.
  • Despite not being consciously aware of it, much of this information still influences how we think and act.
  • Many believe that that hypnosis is a form of unconsciousness resembling sleep, and that because the information is internalized on an unconscious level during a trance, the person may not be consciously aware of it .
  • Contemporary research, however, suggests that hypnotic subjects are fully awake and are focusing attention, with a corresponding decrease in their peripheral awareness.

• Growth

  • During the growth stage, the public becomes more aware of the product; as sales and revenues start to increase, profits begin to accrue.
  • Public awareness increases: through increased promotion, visibility and word of mouth, public awareness grows.

• Defining Campaign Objectives

  • The lower level objectives such as awareness, knowledge or comprehension are accomplished first.
  • This pool of potential customers then progress through a series of stages that can include awareness, preference, purchase and, hopefully, loyalty.
  • Consumers must become aware of the brand.
  • Thus, the brand name needs to be made focal to get consumers to become aware.
  • The target audience might have product awareness but not know much more, so this stage involves creating brand knowledge.