Examples of Archival research in the following topics:
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Industrial Cities
- Archival health records show that as many as 40% of working class deaths in cities were caused by tuberculosis.
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Historical Records
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Plan the Research Design
- The research design is a framework or blueprint for conducting the marketing research project.
- Conducting exploratory research, precisely defining the variables, and designing appropriate scales to measure them are a part of the research design.
- A research design is a framework or blueprint for conducting the marketing research project.
- The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather data.
- Describe the formulation of research design within the context of the marketing research process
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Primary Market Research
- Primary research consists of the collection of original primary data.
- The term primary research is widely used in academic research, market research and competitive intelligence.
- Addresses specific research issues as the researcher controls the search design to fit their needs
- Compared to secondary research, primary data may be very expensive in preparing and carrying out the research.
- All research, whether primary or secondary, depends eventually on the collection of primary research data.
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Conducting Research
- How you conduct research depends upon the topic you are researching.
- Basic research is meant to increase your general knowledge about a subject.
- Sometimes, though, you have a more specific goal that requires special research practices.
- Applied research is used to solve practical problems.
- The specialized manuscripts stored here are for special or unusual research purposes.
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Researching Using Digital Media
- The field of Internet research is relatively new and evolving.
- Online research methods enable researchers to use increasingly sophisticated digital tools to collect data via the Internet.
- Thus, the practice is also referred to as Internet research, Internet science, or iScience.
- Many of these online research methods are related to existing research methodologies, but re-invent and re-think them within the scope of digital technologies, rules and media associated with the internet.
- Specific types of research methods that incorporate digital media include:
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Experimental Research
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Step 1: Researching
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Primary and Secondary Research
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Defining Objectives and Formulating Problems
- Defining the problem and research objectives is the first step involved in the marketing research process.
- While research is always influenced by the researcher's research philosophy, it should be free from the personal or political biases of the researcher or the management.
- Define the problem and research objectives.
- There are three types of objectives that can be deployed in marketing research:
- Outline objectives and problems as part of the marketing research process