advertising regulation

Examples of advertising regulation in the following topics:

• Regulation of the Media

  • Advertising regulation refers to the laws and rules defining ways products can be advertised in a particular region .
  • There are increasing efforts to regulate the content and influence of advertising.
  • Though that regulation continues for broadcasts originating within the country, it has been weakened by the European Court of Justice, which found that Sweden was obliged to accept foreign programming.
  • Greece's regulations are of a similar nature, "banning advertisements for children's toys between 7 am and 10 pm and a total ban on advertisement for war toys. " In the US, many communities believe that certain types of outdoor advertising blight the public realm.
  • During the 1960s, there were attempts to ban billboard advertising in the open countryside.

• Social and Legal Considerations

  • False advertising or deceptive advertising is the use of false or misleading statements in advertising.
  • As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising.
  • Advertising is regulated by the authority of the Federal Trade Commission, a United States administrative agency, to prohibit "unfair and deceptive acts or practices in commerce. " While it makes laymen's sense to assume that being deceptive is being unfair, deceptiveness in practice has been treated separately by the FTC, leaving unfairness to refer only to other types.
  • All commercial acts may be deceptive, not just advertising, but noncommercial activity such as advertising for political candidates is not subject to prosecution under the FTC Act.
  • Corrective advertising may be mandated, but there are no fines or prison time except for the infrequent instances when an advertiser refuses to stop despite being ordered to do so.

• Illegal Price Advertising

  • Deceptive price advertising uses misleading or false statements in advertising and promotion and is usually illegal.
  • Deceptive or false advertising is the use of misleading or outright false statements by companies in their advertising and promotional material.
  • These are fees that are not stated in the advertised price.
  • Thus, the discount is less than advertised.
  • Advertising is regulated by the authority of the Federal Trade Commission to prohibit "unfair and deceptive acts or practices in commerce. " What is illegal is the potential to deceive, which is interpreted to occur when consumers see the advertising to be stating to them, explicitly or implicitly, a claim that they may not realize is false and material.

• Trade Associations

  • Some are exclusively distributed to members, while others are used to lobby lawmakers and regulators, and some are used to promote members' businesses to potential new customers.
  • Printed membership directories and yearbooks - Larger trade associations publish membership directories and yearbooks to promote their association to opinion formers, lawmakers, regulators and other stakeholders.
  • The opportunity to be promoted in such media (whether by editorial or advertising) is often an important reason why companies join a trade association in the first place.
  • Industry trade groups sometimes produce advertisements, just as normal corporations do.
  • However, whereas typical advertisements are for a specific product, industry trade groups advertisements generally are targeted to promote the views of an entire industry.

• Consumer Privacy Issues

  • Modern consumer privacy law in its recognizable form originated in the regulation of telecommunication companies, since these businesses potentially had access to unlimited amounts of information regarding customers' communications habits .
  • Many advertisers have an opt-out option to allow users to remove behavioral targeting advertising from their user experience.
  • Some websites use numerous advertisements like flashing banners to distract users or feature misleading images designed to look like error messages from a user's operating system rather than advertisements.
  • Websites that unethically use online advertising for revenue frequently do not monitor where their advertisements link on the web.
  • This allows advertisements to lead to sites with malicious software or adult material.

• Online Consumer Behavior

  • Web advertisers study online behavior and use the results to increase the effectiveness of their campaigns.
  • The list of improvements included in-depths reports for advertisers and preventing ads from being displayed too frequently to the same user.
  • The integration will soon expand since Google intends to offer behavioral targeting or interest-based advertising.
  • The European Commission has also raised a number of concerns related to online data collection (of personal data), profiling, and behavioral targeting, and is looking to enforce existing regulations.
  • Explain the relationship between behavioral targeting and online consumer behavior, and how behavioral marketing influences online advertising

• Product Advertising

  • The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product.
  • The stage in the Product Life Cycle (PLC) of which a product is in often determines the type of advertising that is used by advertisers.
  • The types of product advertising that marketers can choose from are:
  • This type of product advertising provides in-depth information of the benefits of using a product or service.
  • The type of product advertising a company chooses depends on where the product is in its life cycle.

• Consumerism and Advertising

• Top U.S. Advertising Agencies

• Consumer Behavior and Advertising