Rating scale

(noun)

A rating scale is a set of categories designed to elicit information about an attribute. In the social sciences, common examples are the Likert scale and 1-10 rating scales in which a person selects the number which is considered to reflect the perceived quality of a product.

Related Terms

Examples of Rating scale in the following topics:

  • Solicit Information

    • Use direct observation of small audiences and use interviews, surveys and Likert rating scales to collect data about larger audiences.
    • There are several useful methods to consider, including: (1) direct observation of members of the potential audience, and (2) data collection through interviews surveys and rating scales for opinions.
    • You can use a Likert-type rating scale of attitudes.
    • When using a questionnaire or using rating scales it is wise to try them out on a small sample of your audience before you administer them to a large group.
    • Analyze your audience using direct observation, interviews, surveys, or Likert rating scales

  • Audience Opinion of You and Your Topic

    • When preparing your speech, consider how your audience might rate you.
    • What is your favorability rating with your audience?
    • Does Congress have a high favorability rating?
    • What is the favorability rating for the Health Care Act?
    • You can conduct a simple survey with rating scales to find out exactly how your audience views the topic or thesis for your speech.

  • Interview Followup

    • You will need to summarize the content or tabulate the ratings if you used rating scales for the interview questions.

  • The Benefits of Understanding Your Audience

    • You might also use a questionnaire or rating scale to collect data about basic demographic information and opinions of your target audience.

  • Overall Psychology of Your Audience: Values, Beliefs, Attitudes, and Needs

    • Some ways to find out the audience's attitude beforehand include rating scales or direct statements from audience members.

  • Rate

    • Rate is the speed of speaking in words per minute from slow to fast, with normal rate averaging about 125 words per minute.
    • Rate is how fast or slow a person speaks.
    • Rate is part of the paralanguage of speech along with loudness and pitch.
    • For example, if you are experiencing joy, you will speak at a fast rate compared to a speaker who is expressing surprise who will speak at a much faster rate.
    • Use a recorder to record your speech so you can clock your actual speaking rate.

  • Dialect and Vocal Variety

    • Speakers may use many different English dialects to change the pitch, rate, volume, and use of pauses to achieve vocal variety.
    • You might say one phrase at a faster rate in comparison to another phrase that you speak at a slower rate.
    • Change the rate meaningfully; do not speak faster to finish the speech or to avoid talking about a main point.
    • Change in rate is natural in conversation.
    • Notice how you change the rate in your conversation and apply the natural changes while speaking in public.

  • The Speech to Secure Goodwill

    • They may occur on a small scale such as a maiden speech by a new CEO to the company, or on a scale as large as a world leader touring another country.

  • Pitch

    • Pitch is the auditory attribute of sound ordered on a scale from low to high.
    • You can think about the notes on a musical score with pitch getting higher as you move up the scale.

  • Types and Elements of Credibility

    • These mountaineers are scaling a sheer cliff in the Rhone-Alps of France, giving them credibility from experience.