Computer-assisted web interviewing

Examples of Computer-assisted web interviewing in the following topics:

• Solicit Information

  • An interview is a conversation between two people--the interviewer and the interviewee --that involves asking questions to obtain information.
  • By asking "probing" questions you can tailor the interview, as it is occurring.
  • You can collect the data directly or you can use computer-assisted web based surveys or interviewing questionnaires.
  • Lars G Nilsson interviews Thed Björk for Viasat Motor at Anderstorp Raceway in 2012, photo by Daniel Ahlqvist
  • Analyze your audience using direct observation, interviews, surveys, or Likert rating scales

• Telephone and Internet Polling

  • Web polls are faster, simpler, and cheaper than many other polling methods.
  • Traditional solicitation modes, such as telephone or mail invitations to web surveys, can help overcoming probability sampling issues in online surveys.
  • An important aspect of telephone polling is the use of interviewers.
  • Interviewers encourage sample persons to respond, leading to higher response rates and interviewers may increase comprehension of questions by answering respondents' questions.
  • There are three main types of telephone polling: traditional telephone interviews, computer assisted telephone dialing, and computer assisted telephone interviewing ( CATI ).

• Chapter Summary

  • For instance: Computer Assisted Telephone Interviewing, Mail Survey, Internet Survey, Mall intercepts, Traditional telephone interviewing, Internet panel, home panel, among others.
  • Less complex analysis on smaller data sets can be handled with any of a number of personal computer office suite tools, like spreadsheets, while more complex analysis and larger data sets require dedicated market research analysis software.

• Avoiding Potential Fraud

  • Consumer education, web security tactics, and government legislation are measures used to protect consumers from potential fraud.
  • Communications purporting to be from popular social web sites, auction sites, online payment processors, or IT administrators
  • If someone attempts to steal the user's online identity, these companies assist the user with securing their online information and paying for the services needed to help them recover their information and resolve the situation.
  • Another tactic users employ to avoid fraud is erasing hard drives when throwing away old computers.
  • Computers include a wealth of personal information such as bank account numbers and tax information.

• Collecting Data

  • Field work, or data collection, involves a field force or staff that operates either in the field, as in the case of personal interviewing (focus group, in-home, mall intercept, or computer-assisted personal interviewing), from an office by telephone (telephone or computer-assisted telephone interviewing/CATI), or through mail (traditional mail and mail panel surveys with pre-recruited households).

• Graphing Qualitative Variables

  • When Apple Computer introduced the iMac computer in August 1998, the company wanted to learn whether the iMac was expanding Apple's market share.
  • To find out, 500 iMac customers were interviewed.
  • This section examines graphical methods for displaying the results of the interviews.
  • For example, if just 5 people had been interviewed by Apple Computers, and 3 were former Windows users, it would be misleading to display a pie chart with the Windows slice showing 60%.
  • Figure 3 shows the number of people playing card games at the Yahoo web site on a Sunday and on a Wednesday in the spring of 2001.

• Coaching and Scaffolding

  • One student focuses on interviewing residents of each community.
  • Now I have to tell the computer where to find the picture I want.
  • Maddox moves away from the computer and allows Patrick to insert the next picture on his own.
  • The instructor continued scaffolding by interviewing the groups to probe for misconceptions, need for redirection, or re-teaching.
  • The third session is held in the computer lab at the main office.

• Blogs, Podcasts, and Cyberspace

  • Cyberspace is the electronic medium of computer networks in which online communication takes place .
  • Cyberspace describes the flow of digital data through the network of interconnected computers.
  • A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
  • This view was reinforced by documents and recorded interviews dug up by bloggers.
  • A podcast is a type of digital media consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.

• Constructing Public Opinion Surveys

  • Can be administered remotely via the Web, mail, e-mail, telephone, etc.
  • Training: The interviewers are thoroughly trained in how to ask respondents questions, work with computers and make schedules for callbacks to respondents who were not reached.
  • Short introduction: The interviewer gives the basic information on him/herself and the survey.

• Digital Storytelling

  • The term "digital storytelling" can also cover a range of digital narratives (web-based stories, interactive stories, hypertexts, and narrative computer games).
  • Interview, interpersonal, problem-solving and assessment skills (completing their digital story and learning to receive and give constructive criticism)