demographics

Examples of demographics in the following topics:

• What to Look For

  • For example, speakers can assess the demographics of her audience.
  • Demographics are detailed accounts of human population characteristics and usually rendered as statistical population segments.
  • For an analysis of audience demographics for a speech, focus on the same characteristics studied in sociology.

• Audience

  • Your audience may be represented by a variety of distinguishing characteristics and commonalities, often referred to as demographics.
  • It is important to remember that you should not stereotype or make assumptions about your audience based on their demographics; however, you can use these elements to inform the language, context, and delivery of your speech.
  • Culture/Race: While these are two separate demographics, one informs the other and vice versa.

• Analyzing the Who, Why, and Where

  • Think about all the possible demographics of your audience, from gender and age to ethnicity, culture, and occupation.

• The Benefits of Understanding Your Audience

  • You want to learn about the major demographics of the audience such as general age, gender, education, religion, culture, as well as to what groups the audience members belong.
  • There are very simple methods for conducting an audience analysis such as interviewing a small group about its knowledge or attitudes, or using more involved methods of analyzing demographic studies of relevant segments of the population.
  • You might also use a questionnaire or rating scale to collect data about basic demographic information and opinions of your target audience.

• The Importance of Preparation

  • Make sure to consider the knowledge base, demographic background, occupation, and values of your audience when creating a visual aid.
  • Make sure to consider the knowledge base, demographic background, occupation, and values of your audience when creating a visual aid.

• Specific Purpose of a Speech

  • How might their demographics such as age, gender, culture, and education levels already inform that knowledge base?

• Analogies

  • Think about audience demographics.

• Design Tips

  • Think of the demographic (e.g., age) of your audience when setting font size and type.

• Choosing the Main Points

  • However, if you research the demographics of your audience, you may avoid some common last-minute dilemmas: "Do I need to define this term?

• Make Adjustments

  • Demographic information helps the speaker anticipate the audience and imagine how they will respond to different aspects of the message.