Concept
Version 9
Created by Boundless
Social and Legal Considerations
Listerine advertisement, 1932
From 1921 until the mid-1970s, Listerine was also marketed as a preventive and remedy for colds and sore throats. In 1976, the Federal Trade Commission ruled that these claims were misleading, and that Listerine had "no efficacy" at either preventing or alleviating the symptoms of sore throats and colds. Warner-Lambert was ordered to stop making the claims, and to include in the next $10.2 million dollars' of Listerine ads specific mention that "contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity. "
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"Listerine advertisement, 1932."
http://en.wikipedia.org/wiki/File:Listerine_advertisement,_1932.jpg
Wikipedia
CC BY.