sponsorship

(noun)

The aid or support provided by a sponsor; backing or patronage.

Related Terms

Examples of sponsorship in the following topics:

  • The Promotion Mix

    • Sponsorship is sometimes added as an seventh aspect.

  • The Promotion Mix

    • Sponsorship is sometimes added as an seventh aspect.

  • Types of Public Relations

    • They facilitate sponsorship of local causes e.g. disability play grounds/centres, children's playgrounds etc and they contribute to the local community by being good employers and goodwill and awareness in the community.

  • The Marketing Mix

    • Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events.

  • Branding will make your blossoms bloom! Branding: The memorable rim on the wheel

    • What rules govern your logo's use when it appears with logos from other companies such as may be the case with a sponsorship?

  • Ethics: the authentic rim on the wheel

    • Be a good corporate citizen by supporting some NGO/non-profit entities either by paying your employees to volunteer for these named causes or making cash donations or sponsorships to financially help support these organizations.