product placement

Examples of product placement in the following topics:

• Trends in Advertising

  • A recent advertising innovation is "guerrilla marketing", which involves unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to or become part of the advertising message.
  • This type of advertising is unpredictable and innovative, which causes consumers to buy the product or idea.
  • This reflects an increasing trend of interactive and "embedded" ads, such as via product placement, having consumers vote through text messages, and various innovations utilizing social network services such as Facebook .

• Mall Kiosks

  • RMUs function with the operator approaching the customer from the area surrounding the unit and showing or even demonstrating the product firsthand.
  • Their placement guarantees high foot traffic from shoppers and offers opportunities for impulse sales .

• Types of Advertising

  • Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media.
  • It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters (aka POP—Point Of Purchase display), eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays.
  • Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers.
  • Celebrities are often involved in advertising campaigns such as television or print ads to advertise specific or general products.
  • Sales promotions include things like contests and games, sweepstakes, product giveaways, samples coupons, loyalty programs, and discounts.

• Sampling

  • Sampling involves providing a sample of a consumer product to consumers so that they may try said product before committing to a purchase.
  • During the product promotion process, sampling involves providing a sample of a consumer product to consumers so that they may try said product before committing to a purchase.
  • It is also possible to purchase products in small "trial size" containers.
  • While placement and word of mouth impact future purchases, sampling can create an almost immediate impulse purchase.
  • Samples are either free handouts, trial sizes, or coupons for consumer products provided to consumers in the hope that they will eventually purchase the product.

• Organic Growth

  • Advertising and promoting–people are more likely to buy a product if informed, reminded, or persuaded about benefits of product.
  • Producing improved or better products–market research, innovation, new product design (more appealing).
  • Selling in different locations (placement)–more locations increases potential for more customers and more sales.
  • Increasing capital expenditure (investment)–new locations, introduction of new production processes/technologies to improve productive efficiency (investment appraisal required).

• Purchasing Inventory

  • Inventory management is primarily about specifying the quantity and placement of stocked goods.
  • Inventory management is primarily about specifying the quantity and placement of stocked goods.
  • These suppliers' credentials and history are analyzed, together with the products or services they offer.
  • The bidder selection process varies from organization to organization, but can include running credit reports, interviewing management, testing products, and touring facilities.
  • It is also possible that the product or service being procured is so specialized that the number of bidders are limited and the criteria must be very wide to permit competition.

• Digital Marketing

  • Digital marketing is the use of internet connected devices to engage a customer with online advertising to promote products and services.
  • Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
  • Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
  • Digital marketing is the use of internet-connected devices to engage a customer with online advertising in order to promote products and services.
  • Research by Martin et al. (2003) found what permission email marketing content consumers find useful, such as special sales and new product information, whereas suggesting interesting hyperlinks was not seen as useful.

• Investment in Operations

  • Because the movement of product (called the stock transfer) needs to be in economic shipping units (i.e., complete unit loads or full truckloads), a series of decisions must be made.
  • These include the optimal placement of inventory within the supply chain and the minimizing of operating costs associated with manufacturing, transportation, and distribution.
  • Supply chain optimization addresses the general supply chain problem of delivering products to customers at low cost and high profit.
  • How much of each product should be made at each manufacturing plant?
  • Supply chain optimization may include additional refinements at various stages of the product lifecycle, and new, ongoing, and obsolete items are optimized in different ways.

• Job security and people

  • (Winston, Andrew, Green Recovery) Expenses associated with layoffs include severance package costs, declines in productivity and quality, rehiring and retraining costs, and poor morale suffered by those left behind.
  • Nugget Market in Woodland, California, avoids layoffs with careful job placement and shrewd labour management.

• Finding Good Candidates

  • Selective hiring helps prevent the costly turnover of staff and increases the likeliness of high employee morale and productivity.