Press Releases

(noun)

A written report concerning a change in the organisation which is sent to various media houses for inclusion in an item of news. Statements usually highlight developments like promotions, new products, awards, prizes, new contracts and customers. Statements made are usually short in style and attractive so as to grab attention.

Related Terms

Examples of Press Releases in the following topics:

  • Creating Effective Messages

    • The solution is to craft well-written, attention-getting press releases and submit them to the right media outlets.
    • For example, a fashion press release should go to fashion-related media, not a sports journal.
    • This information is often the most critical, so it should be at the top of the press release.
    • This information is generally found at the bottom of the press release.
    • A press release contains all the pertinent information about an event, product, or company.

  • Types of Public Relations

    • Examples of PR are publicity, press releases, press conferences, interviews, and events.
    • Press Releases - A written report concerning a change in the organisation which is sent to various media houses for inclusion in an item of news.
    • Press kits or information packs are usually handed out at these events.
    • Social media releases, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.
    • Discuss the major activities of PR; including publicity, press releases, press conferences and events

  • The Purpose of Public Relations

    • An example of a corporation using PR to reach legislators and other politicians would be a bottled water company writing press releases and marketing materials about how much less plastic their bottles use than the average water bottle, or about how much money they are giving back to the environment.

  • Public relations: the sensational rim on the wheel

    • Press releases: Newsworthy text regarding the "Who, What, Where, and When" of the story you are pitching to the media.
    • Video News Releases (VNRs): Usually responsible for coordinating the video production of news announcements known as VNRs which are sent to television/broadcasting stations with the intention of gaining news coverage.
    • One example is CSRwire service found at: http://www.csrwire.com which specializes in disseminating news releases from corporate socially responsible companies often engaged in many CSR pursuits.
    • The more expansive and current the media database, the more likely you are to achieve optimum press coverage in targeted publications.
    • Archives: The public relations practitioner usually is the one to maintain the press clipping files documenting media coverage as well as the video and image files.

  • The Marketing Mix

    • Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events.

  • Summary, discussion questions, and references

    • Write a press release on this topic.
    • New York: The Penguin Press.
    • New York: Free Press.
    • Press@starbucks.com (2007), "Paul McCartney First Artist Signed to New Hear Music Label," Seattle, March 21, http://www.starbucks.com/aboutus/pressdesc.asp?

  • Introduction to the Hidden History Products

    • The ingots are then heated in ovens and pressed into thin sheets.
    • Afterwards, the sheets are rolled and trucked to another country where they're rolled and pressed again.
    • Trains release 56 grams per ton, per kilometre; trucks spew out 102 grams per ton, per kilometre; and jet aircraft emit 570 grams per ton, per kilometre.

  • 10 reasons for a business to become sustainable

    • Similar waste legislation examples include the USA's Toxics Release Inventory, which some claim was America's first intelligent step toward waste legislation, take-back laws that make manufacturers legally responsible for their products after they've been sold to encourage reuse and remanufacturing technologies – and directives such as WEEE (Waste Electric and Electronic Equipment), which took effect in 2005 (designed to mitigate the incineration and dumping of electronic waste) and RoHS (the Restriction of Hazardous Substances), a 2006 law that bans electronic equipment containing certain levels of cadmium, lead, mercury and other toxic substances.
    • (Associated Press, ‘Probe: Pharmaceuticals in Drinking Water', March 10, 2008) Added to this is the belief of many scientists that toxin build-up in air, soil and water is more costly and damaging than climate change – which is one reason why environmental crimes committed by negligent company directors can now result in fines of over $1 million and jail time of up to ten years.

  • Lean-thinking weaknesses

    • Despite much positive press, lean thinking has inherent weaknesses (both physical and behavioural) that must be prepared for.

  • For more information

    • For additional facts about recycling and its financial benefits, the book, WASTEnomics: Turning Waste Liabilities into Assets by Ken Tang and Jacob Yeoh (Middlesex University Press, 2008) is recommended.