marketplace

Examples of marketplace in the following topics:

• Introduction

• Summary and references

  • Competitive intelligence permits the firm to: (1) understand the industry's structure and its potential impact on the firm's performance, and (2) industry competitors' relative position in the marketplace.
  • Through the use of competitive intelligence the firm will improve its performance in the marketplace.

• Global finance: initial considerations

  • Entrepreneurs willing to venture into the global financial marketplace may find lower-cost financing alternatives than are available in their home country.
  • As a result, with constant economic changes, and fluctuations in the marketplace, along with trade barriers being lowered around the world, the entrepreneurs of tomorrow cannot limit their finance knowledge to just their home country, but can be open to looking at alternative sources to fund their business operations.
  • Entrepreneurs will find that understanding the functioning of the global financial marketplace is a key element of their knowledge and skill base, and a key aspect of furthering their business.
  • Shahira has begun to venture into the global financial marketplace.

• Selling to Consumers

  • This type of e-commerce is characterized by the growth of electronic marketplaces and online auctions, particularly in vertical industries where firms/businesses can bid for what they want from among multiple suppliers.
  • Classified ads at portal sites such as Craigslist (an interactive, online marketplace where buyers and sellers can negotiate and that features "Buyer Leads & Want Ads")

• The Exchange of Value

  • It is a creative energy exchange between people and organizations in the marketplace, and it is often expressed in the equation:
  • The value in the marketplace varies from place to place as well as from market to market, and there are parallels between cultural expectations and consumer expectations in relation to perceived value.

• Defining Diversity

  • The theory is that a company with a diverse workforce is better able to understand the demographics of the marketplace it serves.
  • It is thus also better equipped to thrive in that marketplace than a company that has a more limited range of employee demographics.

• Reasons for entering international markets

  • Many marketers have found the international marketplace to be extremely hostile.

• Joint ventures and direct investment

  • By establishing overseas subsidiaries, a multinational organization can compete more aggressively because it is "in" the marketplace.

• The Benefits of a Good Brand

  • A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates the uniqueness of what the brand owner is able to offer in the marketplace.
  • A brand which is widely known in the marketplace acquires brand recognition.
  • When brand recognition builds to the point of a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise.

• Long-Term Relationships: Satisfaction and Loyalty

  • In a competitive marketplace, customer satisfaction and loyalty can be key differentiator in the longevity of a firm.
  • Unsatisfied customers are not loyal customers, thus customer satisfaction is seen as a key performance indicator within business and is often part of a "Balanced Scorecard. " In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.