Examples of internal combustion in the following topics:
-
- The shift to electric power, internal combustion, automation, new infrastructure, and the rise of the factory changed production forever.
-
- Replacing human and animal power with water and wind power, steam, electricity and internal combustion, and greatly increasing the use of energy;
-
- Replacing human and animal power with water power, wind power, steam, electricity, and internal combustion greatly increased the use of energy.
-
- All of that is true, however, in this case going green does not go far enough for the simple reason that the combustion engine is one of the most inefficient devices ever devised by human beings.
- Take stock of the situation across you, delve deeper into the 7 Ps, involve more internal and external customers in making improvements, and go further.
-
- Fuel cells require no combustion, have no moving parts, are silent, and are virtually pollution-free.
-
- The challenge, then, of international marketing is to ensure that any international strategy has the discipline of thorough research, and an understanding and accurate evaluation of what is required to achieve the competitive advantage.
- As such, the decision sequence in international marketing (see Exhibit 26) is much larger than that of domestic markets.
- Thus, this stage is primarily concerned with the analysis of international markets.
- Conducting a situation analysis in an international setting is a bit more extensive.
- Undoubtedly, environmental factors have received the most attention from marketers considering international markets.
-
- Earlier in our discussion on definitions, we identified several terms that relate to how committed a firm is to being international.
- Firms typically approach involvement in international marketing rather cautiously, and there appears to exist an underlying lifecycle that has a series of critical success factors that change as a firm moves through each stage.
- For small-and medium-sized firms in particular, exporting remains the most promising alternative to a full-blooded international marketing effort, since it appears to offer a degree of control over risk, cost, and resource commitment.
-
- Many marketers have found the international marketplace to be extremely hostile.
- A study by Baker and Kynak, for example, found that less than 20 per cent of firms in Texas with export potential actually carried out business in international markets.
- Kaynak, "An Empirical Investigation of the Differences Between Initiating and Continuing Exporters," European Journal of Marketers, Vol. 26, No.3, 1992. ) But although many firms view in markets with trepidation, others still make the decision to go international.
- Other empirical studies over a number of years have pointed to a wide variety of reasons why companies initiate international involvement.
-
- The reasons given for not going international are numerous.
- It is the combination of these factors that determines not only whether companies become involved in international markets, but also the degree of any involvement.
-
- For a firm considering a new foreign market, there are three broad categories of international business: trade, international licensing of technology and intellectual property, and foreign direct investment.
- The country's standing in the international arena should also be part of the consideration; this includes its relations with neighbors, border disputes, membership in international organizations, and recognition of international law.
- Careful planning and vigilance should be part of any company's preparation for developing an international presence.
- A government makes changes in policies that have an impact on international business.
- Trade as a political tool may cause an international business to be caught in a trade war or embargo (Schaffer et al, 2005).