ad hoc
(adverb)
For a particular purpose.
Examples of ad hoc in the following topics:
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Task Forces
- Many non-military organizations now create "task forces" or task groups for temporary activities that might have once been performed by ad hoc committees.
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Marketing Data Types
- Ad hoc auction markets Markets for intermediate goods used in production of other goods and services
- Examples include: Physical retail markets, such as local farmers' markets (which are usually held in town squares or parking lots on an ongoing or occasional basis), shopping centers and shopping malls (Non-physical) internet markets (see electronic commerce) Ad hoc auction markets Markets for intermediate goods used in production of other goods and services Labor markets International currency and commodity markets Stock markets, for the exchange of shares in corporations Artificial markets created by regulation to exchange rights for derivatives that have been designed to ameliorate externalities, such as pollution permits (see carbon trading) Illegal markets such as the market for illicit drugs, arms or pirated products In mainstream economics, the concept of a market is any structure that allows buyers and sellers to exchange any type of goods, services and information.
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Addressing Market Needs
- Examples of markets include: Physical retail markets, such as local farmers' markets, shopping centers and shopping malls Non-physical internet markets Ad hoc auction markets Markets for intermediate goods used in production of other goods and servicesLabor markets and international currency and commodity markets Stock markets, for the exchange of shares in corporations Artificial markets created by regulation to exchange rights for derivatives that have been designed to ameliorate externalities, such as pollution permits.
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Strategies for external relationships
- This added value is created through the integration of networks of suppliers that provide products, services, and information.
- Such ad hoc strategies, although widely employed, contain substantial inefficiencies.
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Organizational structure and human resources management
- At first, such business may be conducted anywhere in the organization on an ad hoc basis.
- With the addition of an international division, the domestic organization may remain relatively unchanged while an additional side structure is added.
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The Promotion Mix
- Examples of advertising include: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.
- Direct marketing includes advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
- Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.
- Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
- Sponsorship is sometimes added as an seventh aspect.
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The Promotion Mix
- Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.
- Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
- Sponsorship is sometimes added as an seventh aspect.
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Trends in Advertising
- With the advent of the ad server, marketing through Internet opened new frontiers for advertisers with the "dot-com" boom of the 1990s.
- With the advent of the ad server, marketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com" boom of the 1990s.
- Another significant trend regarding future of advertising is the growing importance of the niche market using niche—or targeted—ads.
- This leads to ads that are more relevant to viewers and more effective for companies' marketing campaigns.
- In general, the advertising community has not yet made this easy, although some have used the Internet to widely distribute their ads to anyone willing to see or hear them.
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The wasteful practices inherent in businesses
- The first, necessary, but non-value adding activities, constitutes as much as 35% of most organizational work and is comprised of actions that do not directly contribute to what customers want in a product (e.g. payroll, behind-the-scenes cleaning, the fulfilment of government regulations, and so on).
- The second category, non-value adding activities, can comprise up to 60% of work activities, yet these activities add no value to customers in any way, shape or form (e.g. production line snags, waiting periods, unnecessary paperwork, end-of-line quality inspections, etc.).
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Types of Advertising
- Online ads are delivered by an ad server.
- Celebrities are often involved in advertising campaigns such as television or print ads to advertise specific or general products.