Mastering Strategic Management

Table of Contents

• Licensing Information

• Chapter 1: Mastering Strategy: Art and Science

  • Chapter Introduction
  • Defining Strategic Management and Strategy
  • Intended, Emergent, and Realized Strategies
  • The History of Strategic Management
  • Understanding the Strategic Management Process
  • Conclusion

• Chapter 2: Leading Strategically

  • Chapter Introduction
  • Vision, Mission, and Goals
  • Assessing Organizational Performance
  • The CEO as Celebrity
  • Entrepreneurial Orientation
  • Conclusion

• Chapter 3: Evaluating the External Environment

  • Chapter Introduction
  • The Relationship between an Organization and Its Environment
  • Evaluating the General Environment
  • Evaluating the Industry
  • Mapping Strategic Groups
  • Conclusion

• Chapter 4: Managing Firm Resources

  • Chapter Introduction
  • Resource-Based Theory
  • Intellectual Property
  • Value Chain
  • Beyond Resource-Based Theory: Other Views on Firm Performance
  • SWOT Analysis
  • Conclusion

• Chapter 5: Selecting Business-Level Strategies

  • Chapter Introduction
  • Understanding Business-Level Strategy through “Generic Strategies”
  • Cost Leadership
  • Differentiation
  • Focused Cost Leadership and Focused Differentiation
  • Best-Cost Strategy
  • Stuck in the Middle
  • Conclusion

• Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves

  • Chapter Introduction
  • Making Competitive Moves
  • Responding to Competitors’ Moves
  • Making Cooperative Moves
  • Conclusion

• Chapter 7: Competing in International Markets

  • Chapter Introduction
  • Advantages and Disadvantages of Competing in International Markets
  • Drivers of Success and Failure When Competing in International Markets
  • Types of International Strategies
  • Options for Competing in International Markets
  • Conclusion

• Chapter 8: Selecting Corporate-Level Strategies

  • Chapter Introduction
  • Concentration Strategies
  • Vertical Integration Strategies
  • Diversification Strategies
  • Strategies for Getting Smaller
  • Portfolio Planning and Corporate-Level Strategy
  • Conclusion

• Chapter 9: Executing Strategy through Organizational Design

  • Chapter Introduction
  • The Basic Building Blocks of Organizational Structure
  • Creating an Organizational Structure
  • Creating Organizational Control Systems
  • Legal Forms of Business
  • Conclusion

• Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

  • Chapter Introduction
  • Boards of Directors
  • Corporate Ethics and Social Responsibility
  • Understanding Thought Patterns: A Key to Corporate Leadership?
  • Conclusion