Growth and Competitive Strategy in 3 Circles
v. 1.0
Table of Contents
Licensing Information
Chapter 1: The Challenges of Growth
Three Fundamentals
Thinking Integratively About Customer Value, Competitive Position, and Capabilities
Chapter Summary and Looking Ahead
Chapter 2: Introduction to 3-Circle Analysis
Introduction
The Outside View
The Inside View
Growth Strategies
Chapter Summary
Chapter 3: Defining the Context
Chapter Introduction
Defining the Context: Overview
Chapter Summary: A Matter of Choice
Appendix: The Economics of Market Segmentation
Chapter 4: The Meaning of Value
Customer Value Basics
Identifying and Analyzing Customer Value
Chapter Summary
Chapter 5: Sorting Value
Introduction: The Value of “Sorting”
The 3-Circle Model: Seven Categories of Value
Overall Positioning Strategy
Chapter Summary: Not All Value Is Created Equal
Chapter 6: Growth Strategy
Introduction
Value and Positioning
Growth Implications for Value Categories
Overall Positioning: First, Take a Hard, Honest Look at Your Area A
Exploring Five Growth Imperatives
Chapter Summary
Chapter 7: Implementation: An Inside View of the Organization
Looking Inside the 3 Circles for the Building Blocks of Product Attributes and Service
Growth From Resources, Capabilities, and Assets Inside the Company
Chapter Summary
Chapter 8: Dynamic Aspects of Markets
Johnson & Johnson Stent: The Perfect Market-Dynamics Storm
Market Dynamics in 3 Circles
Anticipating Market Dynamics
Chapter Summary
Chapter 9: Summary: Growth Strategy in 10 Steps
Chapter Introduction
Step 1: Defining Context
Step 2: Customer Analysis
Step 3: Sorting Value
Step 4: Deep Diving
Step 5: Preliminary Growth Strategy Ideas
Steps 6, 7, and 8: Exploring Capabilities, Resources, and Assets to Align Behind Growth Strategy Ideas
Step 9: Dynamics
Step 10: Vetted Growth Strategy
Chapter Summary
References