Examples of salience in the following topics:
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- Agenda-setting theory describes the "ability [of the news media] to influence the salience of topics on the public agenda. " That is, if a news item is covered frequently, the audience will regard the issue as more important .
- By comparing the salience of issues in news content with the public's perceptions of the most important election issue, McCombs and Shaw determined the degree to which the media sways public opinion.
- Agenda-setting is the media's ability to transfer salience issues through their new agenda.
- This way, the public agenda can form an understanding of the salience issues.
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- The salience of an election, the effect that a vote will have on policy, and its proportionality, how closely the result reflects the will of the people, are two structural factors that also are likely to have important effects on turnout.
- He presents Switzerland as an example of a nation with low salience.
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- Similarly, issue salience is when people vote on the basis of how relevant an issue is to their lives.