media campaign

Examples of media campaign in the following topics:

• Campaigning: Traditional Media, New Media, and Campaign Advertisements

  • Campaigns seek to engage the public through traditional forms of media, such as television and the press, and more recently, social media.
  • Engaging with the media is an essential part of any presidential campaign.
  • Usually, the candidate's campaign manager is tasked with engaging with the media.
  • Campaign engagement with the media has changed again with the proliferation of social media.
  • The campaign relied heavily on social media to engage voters, recruit campaign volunteers and raise funds.

• The Modern Political Campaign

  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
  • The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations.
  • This announcement could consist of anything from a simple press release to concerned media outlets to a major media event followed by a speaking tour.
  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
  • The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations.

• News Coverage

  • Media coverage strongly influences people's perception of politics, society, and culture.
  • American news media emphasizes more than ever the "horse race" aspects of the presidential campaign, according to a new study.
  • Coverage of the political campaigns have been less reflective on the issues that matter to voters.
  • Instead, the media has focused primarily on campaign tactics and strategy, according to a report conducted jointly by the Project for Excellence in Journalism, part of the Pew Research Center, and the Joan Shorenstein Center on the Press, Politics, and Public Policy at the Kennedy School of Government at Harvard University.
  • Almost two-thirds of all stories in U.S. news media, including print, television, radio and online, focused on the political aspects of the campaign, while only one percent focused on the candidates' public records.

• The Internet, Blogging, and Podcasting

  • The internet is now a core element of modern political campaigns.
  • In a study of Norwegian election campaigns, politicians reported they used social media for marketing and for dialogue with voters.
  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
  • The campaign brought the spotlight on the importance of using internet in new-age political campaigning by utilizing various forms of social media and new media (including Facebook, YouTube and a custom generated social engine) to reach new target populations.
  • President Obama's campaign, depicted here, relied heavily on the use of the internet.

• Assembling a Campaign Staff

  • The campaign manager focuses mostly on coordinating the campaign staff.
  • Successful campaigns usually require a campaign manager to coordinate the campaign's operations.
  • Modern campaign managers may be concerned with executing strategy rather than setting it, particularly if the senior strategists are typically outside political consultants such as primarily pollsters and media consultants.
  • The communications department oversees both the press relations and advertising involved in promoting the campaign in the media.
  • The technology department designs and maintains campaign technology such as voter file, websites, and social media.

• The 2008 Presidential Election

  • Social media sites joined traditional forms of campaign activity to generate increased election interest.
  • The use of social media websites was another factor better handled by the Obama campaign, and one that appealed to many young voters.
  • In general, the Obama campaign was much more adept at emphasizing the change and experience Obama would bring to the presidency, and distancing itself from the Bush administration, than was the McCain campaign.
  • The Obama campaign also emphasized the experience Hillary Clinton would carry as Secretary of State.
  • However, Palin was often painted by the media as lacking knowledge on key issues.

• Campaign Financing

  • Campaign finance in the United States refers to the process of financing electoral campaigns at the federal, state, and local levels.
  • Campaign finance in the United States refers to the process of financing electoral campaigns at the federal, state, and local levels.
  • Election campaigns run by candidates, candidate committees, interest groups or political parties
  • Grassroots fundraising is a way of financing campaigns for candidates who don't have significant media exposure or candidates who are in opposition to the powerful lobby groups.
  • Describe the nature of and uses for campaign finance in the United States

• Agenda-Setting Theory

  • Nominees campaign across the country to explain their views, convince voters and solicit contributions.
  • American news media are more obsessed than ever with the horse-race aspects of the presidential campaign, according to a new study.
  • Coverage of the political campaigns have been less reflective on the issues that matter to voters, and instead have primarily focused on campaign tactics and strategy, according to a report conducted jointly by the Project for Excellence in Journalism, part of the Pew Research Center, and the Joan Shorenstein Center on the Press, Politics and Public Policy at the Kennedy School of Harvard University, which examined 1,742 stories that appeared from January through May 2007 in 48 news outlets.
  • In addition, different media have different agenda-setting potential.
  • Media experts contend that the OJ Simpson case was a prime example of media agenda-setting.

• The General Election Campaign

  • ., general election campaigns promote presidential candidates running for different parties.
  • However, some candidates lacking the resources needed for a competitive campaign proceed with an inexpensive paper campaign or informational campaign designed to raise public awareness and support for their positions.
  • This announcement consists of anything from a simple press release, to concerned media outlets, or a major media event followed by a speaking tour.
  • Late in the campaign, campaigns will launch expensive television, radio, and direct mail campaigns aimed at persuading voters to support their candidate.
  • Campaigns will also intensify their grassroots campaigns, coordinating their volunteers in a full court effort to win votes.

• Coordinating and Promoting Party Policy

  • The DNC and RNC promote party policy in a variety of ways through the mass media.
  • These conventions allow delegates to vote on issues that can later be incorporated into a presidential candidate's campaign.
  • The mass media is utilized to reach out to a nationwide audience.
  • Parties also take advantage of more modern social media sites like Facebook, Twitter, and YouTube.
  • The DNC and RNC utilize various forms of mass media to promote their party's policies.