Motional EMF
(a) A motional emf=Bℓv is induced between the rails when this rod moves to the right in the uniform magnetic field. The magnetic field B is into the page, perpendicular to the moving rod and rails and, hence, to the area enclosed by them. (b) Lenz's law gives the directions of the induced field and current, and the polarity of the induced emf. Since the flux is increasing, the induced field is in the opposite direction, or out of the page. Right hand rule gives the current direction shown, and the polarity of the rod will drive such a current.
Source
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"OpenStax College, Motional EMF. January 16, 2015."
http://cnx.org/content/m42400/latest/
OpenStax CNX
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