Section 1
What Is a Product?
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
3 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/10569/square/tball-club-signed-football.jpeg)
Defining Product
A product is any good, service, or idea that can be offered to a market to satisfy a want or need.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10731/square/10-15-20at-2010.15.53-20am.jpg)
Benefits and Solutions
The core benefit is what consumers feel they are getting when they purchase a product.
![Thumbnail](../../../../../../figures.boundless-cdn.com/10570/square/giant-knife-1.jpeg)
Features and Attributes of a Product
The features and attributes of a product are integral to the product design process, which in turn assists in the creation of new products.