Section 2
Types of Products
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
Consumer Products
A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
Shopping Products
Convenience goods are those that require little effort on the part of the buyer, while shopping goods require research and comparison.
Specialty Products
Specialty goods are those considered unique by the buyer, who will go to great lengths to get them.
Unsought Products
An unsought good is one that is not actively sought out by a consumer, but is instead purchased due to fear, precaution, need, etc.
Business Products
Business products are sold to other businesses, as opposed to convenience, shopping, and specialty products, which are sold to consumers.