Section 8
The Spread of New Products
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
![Thumbnail](../../../../../../figures.boundless-cdn.com/23214/raw/diffusion-of-ideas.jpg)
The Diffusion of Innovation
The diffusion of innovation theory seeks to explain how, why, and at what rate new ideas and technology spread through cultures.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13864/square/6353463087-e27a2980e5-o.jpeg)
The Rate of Adoption
The rate of adoption is defined as the relative speed with which members of a social system adopt an innovation.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13870/square/doi-stages.jpeg)
Stages of Adopters
The stages of adopters for the diffusion of innovation include knowledge, persuasion, decision, implementation, and confirmation.
![Thumbnail](../../../../../../figures.boundless-cdn.com/13876/square/2564440831-ff90e014b5-o.jpeg)
Applying the Diffusion of Innovation Theory
In applying the diffusion of innovation theory, it is important to understand potential adopters and their decision-making process.