Section 7
Differentiating Factors in Product Design
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
Quality
Consumers place a value on quality; therefore high quality products may be able to win share and/or command a price premium.
Design and Feature Set
Premium features and design may help differentiate a product to earn it share or a price premium in the marketplace.
Support and Help
Excellent customer service can help differentiate a product or brand and may lead to increased brand loyalty over time.
Deletion
Product deletion, either through product replacement or product elimination, results when products fail to meet company expectations.
Organizational Requirements for Product Development and Management
Product development combined with product marketing make up the product management function within an organization.