Pricing Legal Concerns

Unfair business practices are oppressive or unconscionable acts by companies against consumers or other stakeholders.

Deceptive price advertising uses misleading or false statements in advertising and promotion and is usually illegal.

Predatory pricing is the practice of selling a product or service at a very low price, intending to drive competitors out of the market.

Although there are legal concerns around monopolistic practices, price discrimination is a popular tactic for capturing consumer surplus.

Price fixing is a collusion between competitors in order to raise prices of a good or service, at the expense of competitive pricing.